Associate, Buyer Marketing

Responsibilities

• Maintain and update calendar entries on the shared buyer marketing calendar, ensuring all upcoming activations across segments are tracked with one hundred percent accuracy; assist with the intake process, logging and tracking incoming request files from so they are ready for team evaluation; monitor and track calendar pacing to flag simple scheduling overlaps or potential oversaturation issues to the team
• Coordinate and participate in status check-ins with digital, events, and content specialists to track campaign project milestones; follow up on deliverable statuses and assets, ensuring that timeline blockages are flagged and E&C specialists receive materials in a timely manner; assist in trafficking standard assets, creative files, and review-loop feedback between the buyer marketing team and E&C production teams
• Extract raw campaign performance data (including email open rates, digital engagement, web traffic, and event registration lists) directly from marketing dashboards and platform; populate and maintain performance tracking templates and spreadsheets to support senior team members in analyzing campaign ROI; organize and maintain centralized team archives of finalized briefs, post-campaign summaries, and historical performance reports
• Support the development of marketing plans by researching modern B2B marketing tactics, industry best practices, and innovative delivery formats; proactively network and build relationships across the business and with peer-level members of other Growth Activation teams (Brand, Communications, Digital, Events) to support collaborative alignment; gather necessary business context, target audience definitions, and asset requirements from internal teams to assist senior team members in drafting comprehensive, high-quality campaign briefs; actively participate in team brainstorms, bringing forward creative ideas and learning lessons to help optimize team processes and campaign performance
• Actively collaborate with buyer marketing team members, attending team alignment check-ins, sharing timeline updates, and coordinating joint activities; support the sharing of operational insights and campaign learning lessons with team members to help optimize future workflows; promote a collaborative team culture centered on high performance, continuous learning, and seamless cross-functional alignment
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Requirements

• Minimum one year of recent experience in B2B marketing, campaign coordination, or project support; professional services, agency, or internship experience is highly valued
• Bachelor's degree from an accredited university in marketing, finance, business administration, or a related field
• Comfort navigating marketing dashboards, CRM systems, or project management platforms to pull raw data and update records; highly proactive with a proven capability to take clear direction from multiple team members and manage repetitive tracking tasks with high accuracy
• Exceptional organization skills with a demonstrated ability to follow up on project milestones, track deliverables, and manage file assets; understanding of basic campaign workflows and experience trafficking assets or requests between internal teams
• Clear written and verbal communication skills, especially when following up on outstanding project items with cross-functional partners; eagerness to learn B2B demand-generation principles and support multiple campaign streams in a dynamic corporate team
• Travel may be required
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)