Responsibilities

• Develop deep understanding of CVI product portfolio.
• Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.
• Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.
• Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.
• Manages timelines, checklists, asset delivery and supports rep training rollout.
• Translates insights/data into actions to support program development.
• Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries.
• Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.
• Supports research execution, surveys and analysis of customer feedback.
• Helps coordinate content for advisory boards, webinars and peer-to-peer education events.
• Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams.
• Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses
• Works with Global Marketing team as required on strategic product initiatives.
• Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.
• Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.
• Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.
• Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.
• Prepares draft forecasts based on data, trends and sales input.
• Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.
• Builds models and gathers data to feed those scenarios., Helps manage vendor relationship, writes briefs and analyzes research result, Challenges the status quo through recommendations based across data sets

Requirements

• 1-3 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred.
• Bachelor’s degree in Business, Marketing

Preferred

• MBA/Master’s a plus
• Salesforce.com a plus