Associate Brand Manager

Responsibilities

• Supports the development of annual operating plans and multi-year strategic growth plans for assigned brands and product categories.
• Supports forecasting, annual planning, and performance tracking against business objectives.
• Analyzes category, brand, consumer, customer, and competitive performance using Circana, syndicated data, panel data, internal sales data, and other business intelligence tools.
• Identifies key drivers of sales performance, including distribution, pricing, promotion, velocity, and consumer behavior.
• Leads cross-functional project management of innovation, renovation, productivity, and cost-savings initiatives from concept through commercialization.
• Tracks post-launch performance and recommend actions to optimize business results.
• Supports the development and execution of integrated marketing programs across consumer, shopper, retail, digital, and eCommerce channels.
• Partners with internal and external agencies to develop creative assets, promotional programs, and marketing campaigns.
• Supports customer meetings, business reviews, and strategic presentations.

Requirements

• Bachelor’s degree in marketing, Business, or related degree required
• Minimum of 2 years of business related experience within the Consumer Packaged Goods (CPG) industry required
• Experience leading and working with external agencies such as creative, media, digital, packaging, or shopper marketing agencies
• Experience supporting product innovation or commercialization projects
• Strong analytical skills with ability to conduct data pulls and interpret data (i.e. Circana, NielsenIQ, Numerator)
• Understanding of pricing, promotion, assortment, and category management principles within CPG
• Demonstrated success in leading cross functional teams and collaborating with others
• Self-starter with the ability to work independently
• Ability to thrive in an entrepreneurial fast-paced work environment with a high level of ambiguity and change
• Ability to prioritize work and effectively manage multiple priorities with a sense of urgency

Benefits

• Medical, Dental, Vision, 401(k) with match, STD/LTD/AD&D/Life, HSA, FSA, EAP, Hospital indemnity, Accident Insurance, Identity and Fraud Protection Plan, Legal, and Critical Illness.