Associate Brand Manager

Columbus, OH (Hybrid)

$93K/yr – $158K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own the core marketing planning and cross functional execution, turning data and insights into briefs, leading national and test initiatives, and shaping strategy with performance analysis.

  • Insights to briefs: convert business and consumer data into actionable creative briefs and campaign ideas
  • Cross-functional leadership: drive timelines, stakeholder engagement, and project delivery for product, promotions, and brand work
  • Strategic recommendations: analyze performance, market and competitive signals to sharpen bets and guide next steps

Job Description

Own the end-to-end cross-functional marketing workstreams: translate insights into creative briefs, lead national and test initiatives, and turn performance data into strategic bets for growth.

  • Responsibilities: Assist manager in the development of detailed, strategic marketing plans and recommendations
  • Responsibilities: Identification of insights and opportunities to inform creative briefs and marketing campaigns
  • Responsibilities: Leads project and cross-functional engagement for assigned national and test initiatives (inclusive of product innovation, promotions, brand marketing projects, etc.) through team coordination, timeline management, and stakeholder engagement
  • Responsibilities: Analyze business and program performance, industry data, consumer research, and competitive initiatives to inform strategic recommendations
  • Requirements: Education: Bachelors degree required; MBA preferred
  • Requirements: Business case writing, marketing financial analysis, and P&L management skills
  • Requirements: Demonstrated experience leading cross functional teams
  • Requirements: Demonstrated project management experience
  • Requirements: Expected Work Location (In Office) : It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs. #LI-Onsite
  • Benefits: parental leave
  • Benefits: free EAP sessions
  • Benefits: company 401k match
  • Benefits: other great offerings
The Wendy's Company logo

The Wendy's Company

Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality Is Our Recipe®”, which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to find a loving, forever home for every child in the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys. *Fresh beef available in the contiguous U.S., Alaska, and Canada.

Founded in 1969
Dublin, Ohio, USA
70K employees (1,950 in marketing)