Associate Brand Manager

Responsibilities

• The Associate Brand Manager, in conjunction with the Senior Marketing Manager, devises, implements and oversees the marketing strategy for assigned brands to achieve the defined goals. Internally, the Associate Brand Manager will maintain significant contact with the field sales and customer service, finance, regulatory, and logistics departments.
• Gain an understanding of the pet products retail market, customer requirements, and competition.
• Work with Opinion Leaders and outside associations that may be appropriate to assist in understanding market & competitors and in marketing the assigned products.
• Ensure that the necessary training, both technical and product marketing strategy is given to Sales and Customer Service.
• Commission where necessary ad hoc market research, setting clear objectives and appropriate brief.
• Develop and implement the marketing strategy for the products in designated product ranges, manage the preparation of the associated marketing materials, working either in-house or with design/advertising agencies.
• Execute marketing plan through multiple channels including: retail, e-commerce, and vet office.
• Manage production forecast, sales objectives, and spending budgets for specified brands in area of responsibility.
• Prepare and execute an annual marketing plan with input from the appropriate internal customers.
• Manage brand lifecycle including new product development and rationalization.

Requirements

• Bachelor’s degree in business or marketing related field required.
• 2-4 years of related experience preferred.
• Master’s degree preferred.
• Consumer packaged goods and/or retail marketing experience.
• Product management experience in a multinational organization preferred.
• Experience in the US animal health industry or related industry preferred.
• Exceptional organizational and time management skills.
• Highly developed interpersonal skills, possessing an ability to work with a diverse population.
• Advanced presentation skills.
• Ability to function independently in a multi-task environment, as well as part of a team.

Preferred

• Master’s degree preferred.
• Product management experience in a multinational organization preferred.
• Experience in the US animal health industry or related industry preferred.