Responsibilities

• Assist in developing and implementing strategies that support brand growth within the competitive Powersports industry.
• Gather and analyze information on competitors, consumer trends, and shopping behaviors to help guide brand and marketing decisions.
• Support the creation of marketing materials such as press releases, artwork, and digital or print content to build brand awareness and engagement.
• Help track brand performance using key metrics and contribute ideas for improving results.
• Support efforts to meet profit goals, maintain project schedules, and manage marketing activities within established budgets.
• Assist in organizing and coordinating product launches, promotions, and events for the Powersports audience.
• Contribute to retail packaging concepts and in-store marketing displays that enhance brand visibility and sales.
• Collaborate with advertising agencies and internal teams to help execute marketing campaigns.
• Help build and maintain partnerships and affiliations that strengthen the brand's presence within the Powersports industry.
• Communicate regularly with vendors, distributors, and dealers to collect feedback that supports product and marketing improvements.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in marketing, sales, brand management, or a related role within the Powersports industry or a comparable consumer market.
• Basic understanding of market research, competitor analysis, and trend identification.
• Strong teamwork, communication, and presentation skills with the ability to collaborate across departments.
• Creative problem-solving skills and strong attention to detail in both planning and execution.
• Familiarity with graphic design tools and data reporting is a plus.
• An equivalent combination of education and relevant experience will be considered.
• Proficiency in Microsoft Office and Google Workspace applications.
• Strong written and verbal communication skills, with the ability to collaborate effectively across teams.
• Basic technical understanding of Powersports market segments or a willingness to learn.

Preferred

• Interest in or hands-on experience with Powersports products or market segments preferred.
• Familiarity with graphic design tools and data reporting is a plus.

Benefits

• Competitive Pay Structure
• Company-Sponsored Insurance — Medical, Dental, FSA, and Dependent Care Accounts
• Benefits Available Day 1
• Generous PTO and Paid Holidays
• 401(K) Match
• Tuition Reimbursement
• Company-Sponsored Events
• Subsidized Part Purchasing Program