Associate Brand Manager

Responsibilities

• This position is responsible for supporting go-to-market strategy and execution, including surgeon and sales rep communication, education, direct to patient and promotional strategies. This person will be responsible for providing continuous support to the sales force and representing the marketing organization to cross functional business partners. The role will be fast paced; the expectation will be performance driven and results oriented.
• Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information.
• Explain different product features to different customers as appropriate to their needs.
• Maintain customer engagement and deeply understand customer needs
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio.
• Articulate why the product or portfolio adds value or solves problems for the customer.
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluating studies
• Synthesize market trends and make recommendations on areas of strategic focus

Requirements

• Typically, 3 to 5 or more years of increasing responsibility in terms of any applicable professional experience.
• Typically, a Bachelor's Degree or global equivalent in related discipline.
• Travel required up to 50% of the time. Office environment. No special physical demands required.