Associate Brand Manager

Little Chute, WI (Unknown)

$95K/yr – $110K/yrMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own and drive brand strategy and go-to-market execution for licensed categories, leading cross-functional teams through planning, development, and activation.

Lead strategic planning and brand stewardship
Collaborate across Sales, Marketing, and Ops on GTM and new products

Job Description

Responsibilities

Strategic & Commercial Leadership
Support the development and execution of strategic plans that drive brand growth and equity within licensed categories and channels.
Assist in annual planning and forecasting to inform business strategies and product roadmaps.
Identify brand-building opportunities across new products, marketing initiatives, and emerging channels.
Ensure brand strategy and execution align with Dutch Bros’ vision and Trilliant’s commercial objectives.
Sales & Go-to-Market Execution
Assist with the development and execution of annual product line strategies and plans.
Collaborate with Sales and Marketing teams to execute go-to-market plans that maximize retail and e-commerce performance.
Develop retail activation strategies and support promotional execution to drive velocity.
Lead cross functional team on development and execution of sell sheets and merchandising playbooks.

Requirements

1-2 years of experience in CPG brand management
Exceptional leadership, communication, and stakeholder management skills.
Bachelor’s degree required; MBA or advanced degree preferred.
Up to 25% travel required.

Preferred

CPG coffee and/or beverage experience
Experience managing, launching or scaling licensed or joint venture brands.

Benefits

comprehensive benefits package

Trilliant Food & Nutrition

3.6 Glassdoor

Trilliant Food and Nutrition, headquartered in Little Chute, Wisconsin, has been a pioneer in the U.S. specialty coffee market since 1979. We have used our years of experience and skill in the traditional coffee segment to produce one thing: great coffee. We continually strive to be the best in coffee selection, precision roasting and brewing. Today, Trilliant Food and Nutrition offers the distinctive brand — Victor Allen’s CoffeeTM, as well as private label, customizable products for our customers. In order to keep up with consumer demand, Trilliant Food and Nutrition has continued to make advances and improvements, while expanding into numerous distribution channels and regions throughout the country including retailers, foodservice distributors and coffee houses. Learn more about our growing company at www.trilliantfood.com.

Founded in 2013

Little Chute, Wisconsin, USA

284 employees (14 in marketing)

www.trilliantfood.com

1% recommend to a friend

1% CEO approval