Associate Brand Manager / Sr Associate Brand Manager - Batiste

Responsibilities

• Assist in the development of the brand’s integrated marketing plan. Execute the integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
• Work with the managers to support the briefing process to external communication agencies. Be accountable for the execution of specific brand activities (e.g. media plan, consumer and trade promotion activities, special packs, sampling, PR programs, event marketing, direct marketing, etc.).
• Lead the execution of the day to day operational activities, including brand volume forecasting and brand financial plans.
• Develop in-depth understanding and become an expert in the market – the business environment in which our brands compete, to include product category segments, channels, etc.
• Lead the following business/operational activities: business tracking & updates; competitive tracking; management of inventory based changes; displays; promotional or bonus packs; and alternative channels. Additionally, lead interactions with Consumer Services.

Requirements

• BA/BS required; MBA strongly preferred.
• 2+ years in Marketing (CPG, OTC, Cosmetics).
• Excellent analytical skills and experience with category analysis and forecasting.
• Familiarity with common consumer marketing research tools and techniques such as Nielsen or IRI data.
• Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).

Preferred

• Entrepreneurial mindset and with a ‘must win’ attitude
• A bias toward action. Experience working fast and in a dynamic, agile work environment
• Comfortable in a test/learn environment

Benefits

• medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave
• Paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date
• 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.