Associate Brand Manager - Squishmallows

Los Angeles, CA (Hybrid)

$76K/yr – $92K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end product development with licensing and brand integrity, coordinating with design, sales, and licensors to drive market-ready products.

  • Product development coordination from concept to market with licensing and brand compliance.
  • Licensing submissions and design approvals with licensors to keep timelines on track.
  • Turn POS, consumer, and competitive signals into concrete product strategy and retail opportunities.

Job Description

Responsibilities

  • Work collaboratively with product design, packaging design, marketing, licensing, and other internal team partners to create a product that is the best fit for the brand
  • Under direction or supervision of Brand Manager, assist and collaborate with Product Development Managers through all aspects of product development, from concept to market and ensure that concept phase and production phases align
  • Utilize project management software for assigned projects
  • In partnership with (Sr.) Global Brand Associate, manage licensing portal submissions and work with the internal team(s) to ensure timely brand compliance.
  • In partnership with (Sr.) Global Brand Associate, help coordinate design approvals with respective licensors and/or stake holders throughout the development process
  • Consistently follow up with brand and cross-functional teams to communicate project status, updates, issues, and opportunities to the broader organization
  • Maintain communication with licensors and work with them throughout the product development process.
  • Assist Brand Manager in evaluating the competitive landscape and industry trends to help drive strategic decisions around product development and customer execution.
  • Analyze point-of-sale data by product line, SKU, and retailers to determine growth opportunities and new product segments.
  • Provide consumer, category, and competitive insights and co-develop targeted retail exclusives plans.

Requirements

  • Bachelor's degree in business administration, marketing, advertising or another related field preferred
  • 2+ years of product development, product management, brand development, project management or relevant experience
  • 2+ years of experience in a consumer products industry
  • Strong proficiency in Microsoft Office & G-Suite
  • Knowledge of digital rights management systems
  • Able to multitask, organize, prioritize, and manage time efficiently
  • Able to work independently or collaboratively
  • Exceptional verbal and written communication skills
  • Articulate and eloquent speaking skills that can engage an audience
  • Can easily adapt to shifting priorities, and can manage multiple priorities at one time while simultaneously working on multiple projects/tasks and meeting deadlines
  • Excellent attention to detail
  • Strong Analytical Skills with a deep understanding of tracking and measuring metrics

Preferred

  • Previous experience in a consumer goods industry, preferably toys, or games
  • Multilingual a plus
Jazwares, LLC logo

Jazwares, LLC

3.8 Glassdoor

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in more than 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, Twitter, Instagram, and Facebook.Please note that all official Jazwares employment information will always come from an email address ending in @jazwares.com. Jazwares will never request any monetary payments at any stage of the hiring process. Be cautious of unsolicited communications from unfamiliar individuals or websites, particularly those requesting sensitive personal information. Never respond to or open links from such communications.

Founded in 1997
Fort Lauderdale, Florida, USA
1K employees (383 in marketing)
77% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
967K
Monthly Google Ads Budget
$485
Traffic Source Mix
Search
45%
Direct
44.2%
Referral
4.4%
Social
5.6%
Paid
0.6%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
161 (15% of company)
Median Career Experience
11 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

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