Responsibilities

• Product Launch Support & Material Development
• Support the development of strategic product launch concepts and messaging for Government Services, championing the unique needs and nuances of this channel.
• Write, edit, and proofread copy for print and digital launch communications across internal and external audiences, ensuring messaging is clear, persuasive, and on brand.
• Own the creation and tailoring of channel-specific content and creative assets — including sales collateral, presentations, and point-of-sale materials — to optimize performance within Government Services and Signia wholesale accounts.
• Assist in the design and execution of integrated, channel-specific marketing plans across a broad mix of tactics that support successful launches and “always-on” brand and demand objectives.
• Coordinate creative execution of photo and video shoots as needed, ensuring alignment with brand guidelines, marketing objectives, and campaign storytelling.
• Ensure all marketing communications consistently reflect Signia brand standards and deliver core product and brand messages across both Government Services and wholesale channels.
• Manage distribution of sales collateral and marketing materials; maintain organized asset libraries and project documentation to support team efficiency.
• Track projects against planned timelines and budgets; proactively identify risks and bottlenecks and communicate status to stakeholders
• Digital Marketing Support
• Develop and project manage digital campaigns and tactics that support Signia’s sales goals, improve channel performance, and generate demand among hearing care professionals.
• Create customer-facing email communications and coordinate distribution in partnership with the Digital team; support “always-on” content needs for the channel.
• Manage content for relevant external web pages, gathering, organizing, and implementing copy and imagery.
• Maintain and update Showpad to ensure content accuracy, usability, and accessibility for the sales team.
• Contribute to the planning, writing, and distribution of customer newsletters and other recurring email communications aligned with brand, marketing, and business goals.
• Support content development for social media, blogs, and other digital platforms as relevant to the Government Services audience and Signia wholesale partners.
• Stay current on digital marketing trends, tools, and best practices; bring forward recommendations to improve channel program performance.
• Event Management Support
• Oversee the development of sales and marketing materials, messaging, and creative assets for government-focused industry events, tradeshows, and local activations, ensuring alignment with brand positioning and channel strategy.
• Collaborate with the Events team to plan and manage customer events specific to Government Services, ensuring timely delivery of all marketing assets, communications, and on-site materials similar to the brand strategy, and collateral quality control across events? (as needed to be accurate) - Provide on-site event support as needed to boost Signia brand presence, customer engagement, and practitioner relationships.