Responsibilities

• Understand syndicated data reporting systems such as Circana to provide strategic analysis for the company’s heritage brands.
• Catalog relevant consumer information relating to respective categories (Circana Unify, Circana Panel Data, Shopper Sights, Consumer Studies, etc.) to feed the Marketing & Sales planning process.
• Manage consumer research studies through the implementation of owned studies (SightX tool) or external partners as needed, analyzing the results to determine validity of business cases.
• Analyze market and competitive trends, including working with the Category Management team on retailer loyalty data and recommending actions to achieve annual sales and objectives.
• Portfolio management including recommended SKU rationalization, mix strategies and profit optimization.
• Evaluate product portfolio and the marketplace and make recommendations for new product launches and product improvements to ensure Russell Stover growth and brand relevance.
• Analyze market potential on an ongoing basis for existing and new products and develop competitive concepts to ensure the long-term, profitable growth of the Russell Stover business.
• Analyze viability and profit/sales potential for new products, segments, markets, and consumers.
• Develop and implement strategies and plans to maximize the profitability of assigned products / product categories while maintaining consistent quality standards.
• Present in a variety of meeting settings, including internal leadership meetings, Sales team meetings, etc.

Requirements

• Bachelor's degree in business, marketing, or related field.
• 2+years of experience with brand or product management experience with a CPG company.
• Proficient using Microsoft Word, Excel and PowerPoint.
• Experience analyzing and interpreting data.
• Experience working with IRI/Circana or Nielsen.
• Able to manage ambiguity and thrive in a fast-paced, entrepreneurial environment.
• Strong creative skills to properly evaluate; an eye for creativity.
• Strong attention to detail and accuracy.
• Exceptional presentation and communication skills.
• Self-starter, able to act with agility and time management skills to accomplish tasks and meet projects deadlines.

Preferred

• MBA.