Responsibilities

• Be the expert - know your categories, products, competitors, distribution and retail sets
• Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce team
• Lead cross-functional teams to launch product innovation and renovations with speed and agility.
• Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
• Closely monitor and analyze sales volumes, market share trends and competitive activity
• Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
• Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
• Assist with preparation of annual operating plans and marketing budget.
• Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
• Analyze the business utilizing quantitative/qualitative data, demonstrating strong command of key growth and share drivers

Requirements

• 2-4 years brand managment marketing experience (consumer packaged goods industry is a plus)
• BS/BA degree, MBA preferred
• Experience leading cross-functional teams
• Strong communication / writing skills
• Proven history of being both creative and analytical in prior roles
• Ability to thrive in a fast paced environment and be resourceful, creative, detail oriented

Benefits

• We Got You Covered!