Associate Brand Manager - Licensed Squishmallows

Los Angeles County, CA (Hybrid)

$76K/yr – $92K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the product development rhythm end to end, turning brand strategy into market-ready items while coordinating design, licensing, and sales inputs.

Cross-functional Ownership: Align concept to production with brand managers, design teams, and key accounts to protect brand integrity.
Insight-to-Action: Translate POS, consumer, and competitive data into targeted product concepts and retail exclusives.
Documentation & Delivery: Own line planning, briefs, and content deliverables to keep launches on time.

Job Description

Responsibilities

Growth & Brand Alignment: Collaborate with product design, packaging, licensing and internal partners to fit the brand.
Development Coordination: Under Brand Manager guidance, assist Product Development Managers from concept to market alignment.
Project Management: Use project management software to track assigned projects.
Cross-Functional Status Updates: Communicate project status, updates, issues, and opportunities to the broader organization.
Competitive & Market Insight: Help evaluate competitive landscape and industry trends to drive product decisions.
Channel & Consumer Analysis: Analyze POS data by product line, SKU, and retailer for growth opportunities.
Retail & SKU Strategy: Provide consumer, category, and competitive insights and co-develop retail exclusives plans.
Brand & Product Strategy Support: Assist in themes and positioning for every development season.
Product Documentation Ownership: Own line planning docs and ensure item details are updated and communicated same day.
Trend & Opportunity Identification: Identify new trends and development opportunities with Brand Manager and teams.

Requirements

Bachelor's degree in business administration, marketing, advertising or related field is a plus.
2+ years of product development, product management, brand development, or relevant experience.
2+ years in a consumer products industry.
Strong proficiency in Microsoft Office & G-Suite.
Knowledge of digital rights management systems.
Able to multitask, organize, prioritize, and manage time efficiently.
Able to work independently or collaboratively.
Exceptional verbal and written communication skills.
Articulate speaking skills and ability to engage an audience.
Strong analytical skills with understanding of tracking and measuring metrics; effective problem solving.

Nice to Have

Previous experience in a consumer goods industry, preferably toys or games.
Multilingual a plus.

Benefits

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) with Jazwares matching up to 4%, disability, and tuition reimbursement.
Flexible work schedule: Monday-Thursday on-site, optional WFH on Fridays, up to 20 remote days per year, with vacation and sick leave.

Jazwares, LLC

3.8 Glassdoor

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in more than 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, Twitter, Instagram, and Facebook.Please note that all official Jazwares employment information will always come from an email address ending in @jazwares.com. Jazwares will never request any monetary payments at any stage of the hiring process. Be cautious of unsolicited communications from unfamiliar individuals or websites, particularly those requesting sensitive personal information. Never respond to or open links from such communications.

Founded in 1997

Fort Lauderdale, Florida, USA

1K employees (383 in marketing)

www.jazwares.com

77% recommend to a friend

83% CEO approval