Associate Brand Manager - La Crema

Santa Rosa, CA (On-site)

$95K/yr – $105K/yrMid Level4+ years expFull time

Posted 6 weeks ago

Job Summary

Own brand data, launches, and cross-channel marketing initiatives with a partner-led planning cadence and tight cross-functional execution.

  • Brand & market data: inform plans and updates for Brand Manager across events, digital, tastings, and DTC.
  • Multi-channel campaigns: lead event marketing, digital campaigns, trade tastings, and consumer activations with cross-functional partners.
  • Operations and oversight: manage project timelines, agency/vendor coordination, and monthly performance reporting while supporting new product launches and trade tooling with Sales.

Job Description

Responsibilities

  • Partner with Brand Manager on long-term and annual business and marketing plan
  • Research and provide brand and market data as needed to Brand Manager
  • Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
  • Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
  • Prepare reports to update stakeholders on monthly business results
  • Support new product launches
  • Partner with Sales to develop effective trade tools to drive distribution and velocity
  • Manage components of the P&L: Marketing budget, sales forecast, COGS

Requirements

  • 4+ years relevant work experience in a marketing related position
  • Proficiency in common programs such as Excel, PowerPoint, and Word
  • Basic understanding of various pricing strategies across multiple markets and channels

Benefits

  • Health Benefits – Medical, Dental, Vision, Disability & Life insurance
  • 401k with employer match
  • Generous time off including vacation, holidays, and paid health time
  • Paid volunteer time
  • Learning & Development opportunities
  • Modern Health virtual mental health & coaching visits
  • Wine discounts!
Jackson Family Wines logo

Jackson Family Wines

Jackson Family Wines, based in Sonoma County – in the heart of California’s wine country – is one of the few family-owned and operated winery groups of its kind. Founded in 1983 with a focus on artisanal wines of distinct character and quality, Jackson Family Wines’ portfolio of wineries includes Kendall-Jackson, La Crema, Freemark Abbey, Murphy-Goode, Stonestreet, Matanzas Creek and Cambria (plus many more!), as well as a collection of luxury wineries such as Cardinale, Lokoya and Verite. Today, the Jackson family carries the formidable legacy of founder Jess Jackson forward to the next generation. We continue to embed our core values of land stewardship, inspired winemaking and a respect for wine at the table into the company’s local and worldwide practices. All of JFW’s wineries reflect a unique quality story steeped in extraordinary vineyards, remarkable artisan winemaking and the dedication of hard working, talented individuals. This philosophy is often called sustainability, but for us it’s all about providing environmental, social and economic benefits that our family, employees and community can all share – now and in the future.2015 North Bay Business Journal's Best Places to Work Winner!

Founded in 1982
Santa Rosa, California, USA
1.3K employees (116 in marketing)

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

See all Jackson Family Wines salaries
Jackson Family Wines logo

Associate Brand Manager - La Crema

Jackson Family Wines · Santa Rosa, CA · On-site