Associate Brand Manager, HOBA

Summit, NJ (Hybrid)

$111K/yr – $156K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end analytics and forecasting cadence that steers marketing and brand plans, turning data from weekly, monthly, and NPI reporting into concise actions for leadership.

  • Performance & Forecasting: Manage IBP inputs and rapid diagnostics to influence media, promotions, and brand plans.
  • Market & Product Insight: Analyze brand performance, category dynamics, and competitive shifts to surface risks and opportunities and drive recommendations.
  • Narrative & Execution: Synthesize large data into executive-ready takeaways and support planning cycles with timely inputs.

Job Description

Responsibilities

  • Own weekly business reporting, tracking performance vs. plan with speed and precision, quickly diagnosing key drivers and translating findings into actionable insights.
  • Rapidly analyze brand performance, competitive dynamics, and category trends to surface risks and opportunities.
  • Compile monthly business analyses synthesizing complex data into clear, executive-ready takeaways.
  • Own NPI reporting, ensuring strong visibility into POS performance and consumer response.
  • Lead competitive defense by identifying shifts in the market and translating them into strategic recommendations.
  • Synthesize large datasets into concise, compelling narratives that explain what is driving or hindering performance and what actions should be taken.
  • Operate with agility, delivering timely insights in a fast-paced and evolving business environment.
  • Input forecasting assumptions as part of the IBP (Integrated Business Planning) building blocks, partnering closely with Brand Leadership and Demand Planning.
  • Support planning cycles with timely, accurate inputs for media and promotions.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in trade marketing, brand management, business analytics, or a related field, preferably within the CPG industry.
  • Strong understanding of full funnel marketing tactics and impact on business results.
  • Excellent project management skills with the ability to manage multiple initiatives simultaneously.
  • Strong analytical and data-driven mindset, with the ability to interpret market insights and performance metrics.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.

Preferred

  • Experience with POS data sources (Nielsen, Circana/IRI) and advanced Excel modeling.
  • Passion for body and hair care, with knowledge of competitors and trends.
  • Experience working with major customers partners in Mass or eCommerce.

Benefits

  • Competitive Benefit Package*
  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!
  • Learning & Development Opportunities
  • Kenvuer Impact Networks
  • This list could vary based on location/region
Kenvue logo

Kenvue

3.6 Glassdoor

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

Founded in 2023
Summit, New Jersey, USA
19K employees (1,980 in marketing)
64% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
221.6K
Traffic Source Mix
Search
46.1%
Direct
39.6%
Referral
10.4%
Social
2.6%
Paid
1%

Headcount Trend

Current headcount: ~19K

Marketing Team

Marketing Team Size
1,725 (9% of company)
Median Career Experience
12 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$3.6B
Last Raise
$3.6B
Post IPO Equity, 11 months ago

Funding History

  • Apr 2025
    Post IPO Equity
  • Oct 2024
    Post IPO Equity
  • May 2024
    Post IPO Secondary • $3.6B

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