Associate Brand Manager

Thomasville, GA (On-site)

$95K/yr – $105K/yrEntry Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive Brand/Channel strategy and cross-functional execution within a Brand/Channel management scope to deliver profitable growth.

  • Own Brand/Channel strategy and cross-functional collaboration
  • Must-have: Bachelor’s degree in Business or Marketing (MBA preferred)
  • Standout: Experience preparing an AOP and aligning pricing strategies

Job Description

Responsibilities

  • Support the Brand/Channel Manager to manage and own Brand/Channel P&L and collaborate with cross-functional partners to set Brand/Channel strategy and make decisions that will lead to successful execution of said strategy
  • Provide input and insight to Brand/Channel Manager to establish short and long term Brand/Channel vision that aligns with Business Unit and Category strategies, determine key growth drivers, and develop consumer-specific objectives to drive profitable growth across category
  • Work closely with Brand/Channel Manager to oversee day-to-day activities at the Brand/Channel level
  • Conduct regular business reviews with Brand/Channel Manager to align on growth objectives and strategic initiatives
  • Conduct weekly review with Brand/Channel Managers to discuss performance and constantly seek out personal growth opportunities in Brand/Channel management and cross-functional collaboration
  • Help the Brand/Channel Manager prepare for the Annual Operating Plan (AOP) Brand/Channel process and meetings; partner with AOP Brand/Channel meeting attendees (Consumer Insights Manager, Media & Agency Marketing Partner, Product Innovation Manager, Sales, Supply Chain Partner, and Finance Partner) before meetings to make meetings and process efficient and productive
  • Attend weekly Brand/Channel calls with cross-functional team and follow-up on open items, solve issues live, discuss Brand/Channel opportunities, and own pulse on the Brand/Channel to determine next steps in accomplishing Brand/Channel strategy with the Brand/Channel Manager
  • Gather deep consumer insights from Marketing in order to formulate new strategies that will increase market share and Brand/Channel equity
  • Partner with Product Innovation Managers to ensure that Brand/Channel(s) are constantly innovating and meeting current and future consumer needs
  • Align closely with Sales, Marketing, and Field Marketing to ensure Brand/Channel messaging is being properly executed in the marketplace

Requirements

  • Bachelor's degree in Business, Marketing, or a related field
  • MBA or equivalent experience preferred

Preferred

  • - Previous marketing experience preferred
  • - Previous experience in new product development, innovation, and bringing ideas to market

Benefits

  • - Comprehensive health and medical benefits
  • - 401(k) Retirement savings plan
  • - Professional growth and leadership training
  • - Paid vacation, holidays, and parental leave

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

Brand Marketing median pay in the United States

$116K/yr

Most earn $85K to $165K. Based on 3,079 salaries, including bonus and equity.

See all Flowers Foods salaries

Associate Brand Manager

Flowers Foods · Thomasville, GA · On-site