Responsibilities

• Drive the annual brand planning process for FIJI Water and lead effective execution of marketing plans and campaigns
• Partner with Wonderful’s in-house creative agency across mass media and owned channels, drafting creative briefs, providing clear direction, and delivering actionable feedback to ensure high-quality output
• Develop and articulate compelling brand positioning, key messages, and USPs
• Ensure consistency and alignment across all brand touchpoints and target audiences
• Partner cross-functionally with Sales, Trade Marketing, Finance, and Operations to drive executional excellence
• Analyze FIJI Water brand and premium water category performance, leveraging syndicated data and internal metrics, and track/report on KPIs to inform strategy and evaluate marketing effectiveness
• Manage the national marketing budget for FIJI Water in partnership with Finance
• Support innovation and new product initiatives as needed

Requirements

• 4+ years of relevant marketing experience or MBA with 2-3 years of work experience
• Beverage or CPG (consumer packaged goods) industry experience strongly preferred
• Experience analyzing syndicated data, preferably Circana/IRI or ACNielsen
• Understanding of general business principles (e.g. P&L, trade economics, and promotions)
• High level of proficiency in Excel and PowerPoint
• Understanding of packaging, advertising, promotions, and point-of-sale marketing
• Excellent analytical acumen to offer fact-based strategic insights
• Strong project management skills
• Executional excellence with attention to detail and adherence to deadlines
• Ability to multi-task and perform in a fast-paced environment
• Strong verbal, presentation, and written skills
• Strong interpersonal skills that facilitate cross-functional collaboration
• Bachelor’s degree in marketing or related field; MBA is a plus

Benefits

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
• 24/7 online physician consultations
• virtual mental health resources
• life coaching
• engaging employee community groups
• cash rewards for healthy habits and fitness reimbursements
• library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.