Responsibilities

• Assist in the development and implementation of short and long-term marketing objectives and strategies.
• Assist Brand Manager and Consumer Insights Team in the fine tuning of brand positioning and consumer targets.
• Assist Brand Manager and relevant cross-functional teams in developing and executing integrated all-in programs.
• Participate in the creative development process and support execution of all national and local advertising campaigns across all channels.
• Lead, alongside other ABMs peers, brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals.
• Lead Beer Brand Family organic social strategy and implementation, working alongside agency of record to deliver digital-first content in support of our brand & sub-brand programming.
• Leverage business analysis to recommend tactics and plan optimizations to reverse or support trends identified.
• Assist Brand Manager and Media Planning Team in the development of all media plans and initiatives, both on national and regional/local levels.
• Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail.
• Assist the Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of event marketing programming, which include sponsored events, charitable donations, trade related functions, etc.

Requirements

• Bachelor's degree in relevant field (Marketing, Business, Management, etc.), plus 3-5 years of progressive experience in the CPG or related industry.
• Exceptional organization and project management skills
• Strong writing, presentation and verbal communication skills
• Strong commercial and financial acumen
• Strong data analytics and storytelling skills
• Demonstrated skill in leading strong cross-functional teams; experience managing agency partners
• Demonstrates a genuine desire and passion for the alcohol industry

Preferred

• MBA and 1-2 years of brand management experience preferred
• Bilingual (Spanish) preferred
• Experience working with 3rd party data sources (IRI, Nielsen)
• Beverage alcohol related experience a plus

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.