Associate Brand Manager

Responsibilities

• Support annual brand and marketing, planning and execution.
• Translate brand strategy into actionable marketing initiatives and campaigns.
• Support product launches, promotions, retail programs, and integrated marketing campaigns.
• Ensure consistent brand positioning, messaging, and visual identity across consumer touchpoints.
• Monitor consumer, category, cultural, and social trends to identify growth opportunities
• Manage day-to-day Dr. Bombay social media accounts and content calendar.
• Coordinate content development, scheduling, posting, and community engagement.
• Identify cultural moments, trends, and opportunities to increase brand relevance.
• Support influencer, creator, celebrity, and brand collaboration programs.
• Monitor and coordinate social and digital performance and recommend opportunities to improve engagement and reach.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in brand marketing, social media, experiential marketing, CPG, food/beverage, or a related field.
• Experience managing social media accounts, content calendars, and online communities.
• Experience supporting events, activations, influencer/creator programs, or experiential marketing preferred.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Strong analytical skills and ability to translate data into actionable insights.
• Entrepreneurial, hands-on mindset with a willingness to roll up sleeves and get things done.
• Ability and willingness to travel as needed for events, customer meetings, and brand activations.

Preferred

• Experience supporting events, activations, influencer/creator programs, or experiential marketing preferred.

Benefits

• 401(k)
• Health insurance