Associate Brand Manager

Responsibilities

• Partnering with Teams: Collaborate closely with brand operations, integrated marketing, and innovation teams to align strategies and ensure successful brand development and activation.
• Brand Strategy: Develop a strategic framework for the brand’s growth plans over a 3-5 year period, ensuring a sufficient pipeline of products and initiatives. Continuously evolve and refine the brand’s foundations to stay relevant and competitive.
• Brand Activation: Act as a liaison between the brand and integrated marketing teams. Define campaign Key Performance Indicators (KPIs) and corresponding tactics that align with the brand positioning and target consumer. Ensure consistent brand expression across all consumer touchpoints.
• Business Planning: Work closely with the innovation team to create a pipeline of new products and platforms that align with the brand’s strategic direction. Lead cross-functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization. Collaboration with the brand operations team to inform monthly integrated business planning.
• Market and Competitor Analysis: Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities to guide future plans.
• Data Synthesis and Decision-making: Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives.

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field (MBA strongly preferred).
• 1 year of proven experience in brand management, strategic marketing, and project management. Relevant industry experience, preferable in food and/or consumer goods is strongly preferred.
• Strong communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
• Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners.
• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic everchanging working environment.
• Excellent analytical skills and business/financial acumen.
• Results-oriented mindset with a track record of achieving an exceeding strategic business goals.
• Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment.

Preferred

• MBA strongly preferred
• Relevant industry experience, preferable in food and/or consumer goods is strongly preferred.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.