Associate Brand Manager (Brand Management) - Remote Option Available

Chicago, IL (Hybrid)

$85K/yr – $105K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive portfolio optimization and cross-functional new-item launches for Idahoan Foods, using data-driven insights to impact market share and profitability.

  • Own portfolio evaluation to grow volume, profitability, and on-shelf productivity.
  • Must-have: 2+ years in packaged goods marketing with data analysis.
  • Standout: cross-functional item launches and KPI tracking through a stage-gate process.

Job Description

Responsibilities

  • Assist with the ongoing evaluation of existing retail product portfolio; identifying opportunities for increased volume, profitability growth, on-shelf productivity and operational efficiency
  • Assists with the gathering of information for, populating and maintaining record of each ‘New Item Charter’ for new retail products
  • Support New Item Launch initiatives and assist with the subsequent performance tracking in market. Evaluate impact to strategic business KPIs around market share, household penetration, and distribution growth.
  • Assist in new item commercialization through Idahoan’s stage-gate process, supporting projects from concept to commercialization. Engaging key cross-functional stakeholders, ensuring projects stay within established timing and budget parameters, defining KPIs, and (at times) providing updates to Senior Leadership Team.
  • Maintains Price List and Accrual Documents, timely and accurately, in accordance with the latest pricing and promotion direction.
  • Provides data-driven insights into program executions based on defined performance indicators. Makes recommendations for adjustments to programs and investment based on findings.
  • Maintain forecasts for portfolio, core items and new innovation, to determine if we are effectively leveraging our product mix to achieve business volume and financial targets.
  • Responsible for the analysis of market trends, syndicated data, and competitive activity to project business demands, assess program performance and inform planning to achieve brand goals.
  • Demonstrated success identifying future business opportunities and challenges and developing action plans that address them proactively.
  • Assist with evaluating portfolio efficiency and recommend opportunities for ‘Design-to-Value’ initiatives to enhance our product quality and profitability.
  • Collects and summarizes data from sources such as Circana, Catalina HUB, Walmart Scintilla, etc. to assess the effectiveness of various marketing promotions
  • Identify opportunities to improve business processes and integrate business priorities across teams.
  • Ensure Brand content and communication are consistent with agreed upon goals, priorities, and strategies.
  • Manage portfolio assets within digital asset management platform, ensuring they are current and comprehensive where needed.
  • Manage product information within GDSN platform, ensuring accuracy and retailer readiness.
  • Other duties as assigned.

Requirements

  • 2+ years of professional experience packaged goods / CPG marketing or relevant business environment.
  • Ability to handle multiple tasks simultaneously
  • Strong data analysis and interpretation skills
  • Strong written, verbal and presentation communication skills
  • Ability to embrace change; willingness to be flexible
  • Highly collaborative and comfortable with working with cross-functional teams and various levels of management.
  • Computer Skills: Proficient in using Microsoft applications Word, Excel, PowerPoint, Outlook, and Teams.

Nice To Have

  • MBA
  • 1-2 years of experience working directly with syndicated data sources (e.g. Circana (IRI), Nielsen)
  • Working knowledge of GDSN and DAM platforms.

Benefits

  • Bonus Potential
  • Medical, Dental, Vision Insurance for full-time team members
  • PTO (Vacation, Sick, and Holidays) for full-time team members
  • 401K match
  • Company paid disability and life insurance policies
  • Paid maternity and parental leave
Idahoan Foods logo

Idahoan Foods

3.8 Glassdoor

For nearly 60 years, Idahoan Foods has been the gold standard in high-quality, packaged potato products. Headquartered in the heart of America’s potato country, Idahoan Foods works with local growers and employs an extensive network of potato experts that oversee the potatoes from field to shelf. The company offers a full spectrum of convenient mashed, hash brown, casserole and soup products under the Idahoan®, and all-natural Honest EarthTM brand names. For more information, visit www.idahoan.com.

Founded in 1960
Idaho Falls, Idaho, USA
426 employees (22 in marketing)
62% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
51.9K
Monthly Google Ads Budget
$375
Traffic Source Mix
Search
59.3%
Direct
33%
Referral
4.2%
Social
1.8%
Paid
1.6%

Headcount Trend

Current headcount: ~426

Marketing Team

Marketing Team Size
16 (4% of company)

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