Company overview

For nearly 60 years, Idahoan Foods has been the gold standard in high-quality, packaged potato products. Headquartered in the heart of America’s potato country, Idahoan Foods works with local growers and employs an extensive network of potato experts that oversee the potatoes from field to shelf. The company offers a full spectrum of convenient mashed, hash brown, casserole and soup products under the Idahoan®, and all-natural Honest EarthTM brand names. For more information, visit www.idahoan.com.
Founded in 1960
Idaho Falls, Idaho, USA
426 employees (22 in marketing)
62% recommend to a friend
77% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +4.4% year over year

Audience

Monthly website visitors
51.9K
Month over month-18.1%
Quarter over quarter-21.9%
Top sourceSearch (59.3%)
Ad budget per month$374.8
Average search rank36.8
Traffic source mix
Search
59.3%
Direct
33%
Referral
4.2%
Social
1.8%
Paid referral
1.6%

LinkedIn followers

Follower count and growth

Total followers

7.1K

12-mo growth

+16.4%

Monthly growth

+2.8%

News

Links