Associate Brand Manager, Brand & Innovation

Responsibilities

• Project & Cross-Functional Management — Own timelines, priorities, deliverables, and communication across multiple projects, proactively identifying gaps and keeping cross-functional teams aligned and moving forward.
• Business Management & Planning — Monitor consumer, category, competitive, and business trends and translate insights into clear recommendations and actions.
• Innovation & New Product Development — Help manage and advance the innovation pipeline, supporting products from initial concept and brief through development, commercialization, launch, and in-market execution.
• Commercialization — Drive the cross-functional process required to bring new consumer products to market on time and on brief, partnering closely with R&D, Regulatory, Operations, Supply Chain, Sales, and external partners.
• Packaging Development — Manage packaging development timelines, including creative, design, regulatory, and approval cycles, with strong attention to detail.
• Brand Activation & Launch Planning — Partner with the Digital Marketing Manager and broader team to support integrated launch and activation plans across consumer touchpoints.
• PR Activation – Partner with our PR to drive buzz around our process, products and superior process.
• Retailer & Sales Support — Equip the sales team with the insights, tools, materials, and product stories needed to successfully bring Om products to market and win at shelf.
• Performance & Analytics — Help monitor brand, product, category, and competitive performance and turn data into clear recommendations and action plans.
• P&L Support — Support business and innovation decisions through financial analysis, forecasting, and an understanding of key business drivers.

Requirements

• 3–5 years of experience in consumer-packaged goods (CPG) with experience in brand management, innovation, commercialization, or a closely related consumer marketing function
• Consumer-facing CPG experience is required; experience primarily on B2Bproducts or services will not be sufficient for this role
• Food, beverage, health, wellness, supplements, or other consumer product experience strongly preferred
• Demonstrated experience supporting or leading the launch of a consumer product from concept or brief through commercialization and market launch
• Exceptional project management skills with experience managing multiple workstreams, timelines, stakeholders, and deliverables simultaneously
• Strong cross-functional leadership skills and demonstrated ability to partner effectively with teams such as R&D, Operations, Regulatory, Supply Chain, Sales, Finance, and Marketing
• Analytically strong and comfortable using data to identify opportunities, make recommendations, and influence business decisions
• Strong attention to detail, particularly when managing commercialization and packaging processes
• A proactive, solutions-oriented mindset, you identify gaps, anticipate what comes next, and bring a point of view on how to move forward
• Comfortable operating in a growing, entrepreneurial environment where priorities can evolve quickly

Preferred

• DTC and/or omnichannel consumer brand experience is a plus

Benefits

• Competitive compensation and bonus opportunities
• Medical, dental, and vision insurance
• 401(k) with Company Safe Harbor Contribution
• Paid Time Off, paid holidays, floating holiday, and sick leave
• Paid parental leave
• Company-paid life and disability insurance
• Employee Assistance Program (EAP)
• Professional development and career growth opportunities
• Health and Wellness Discounts through Lifemart
• Employee discounts on Om products and friends and family discounts