Responsibilities

• Build breakthrough communications that will build brand equity and drive long-term growth for the business
• Lead end to end creative strategy
• Own creative brief for external collaborators
• Identify best creative territory/big idea for development
• Drive agency discussion, owner of feedback to primary agency
• Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
• Approve research framework for creative development
• Develop a deep understanding of the consumer and leverage consumer insights to drive brand and campaign strategy
• Collaborate with category marketing, consumer insights, shopper marketing, sales, legal, finance, and agency partners to take creative ideas & activations from concept to reality
• Run discussions during presentations with business unit and marketing senior leadership

Requirements

• Prior experience in marketing for an established or startup CPG company or experience supporting on the agency side
• Courageous individual with a strong creative gut who is passionate about the power of brand, creativity, design, & consumer experience to impact the strategic direction of a business. Experience with marketing campaign development from start to finish
• Models resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility to manage multiple simultaneous projects
• Familiarity with social media platforms and their respective best practices
• Strong communication, influence, and relationship building skills in a cross-functional team environment, inclusive of media, PR and creative agency partners.
• Proven track record and drive for results