Responsibilities

• Analyze business performance and brand KPIs, translating data into clear insights, competitive intelligence, and actionable recommendations to drive growth.
• Partner on the development and execution of integrated marketing plans, including advertising, promotions, digital, and shopper programs.
• Own and manage key brand initiatives from concept through execution, ensuring delivery on time and within budget.
• Lead cross-functional collaboration across Sales, Finance, R&D, Supply Chain, and agencies to advance brand priorities and unlock opportunities.
• Support innovation and new product development processes, including packaging, claims, and go-to-market readiness.
• Develop compelling sales materials, presentations, and storytelling to support internal alignment and customer engagement. Work closely with Sales and Customer teams on sales opportunities and initiatives.
• Monitor competitive landscape, industry trends, and consumer behavior to identify opportunities and inform strategy.
• Manage budgets, track spend and ensure financial alignment with brand objectives.
• Support digital ecosystem performance (website, social, e-commerce) and partner with agencies to optimize engagement and conversion.
• Support team in Annual Planning process and with Inter-Agency Teams.

Requirements

• Bachelor’s Degree in Marketing or a related field. MS or MBA preferred.
• 3-5 years of experience, CPG preferred.
• Excellent organizational and strong analytical skills with the ability to generate business insights from diverse data sources.
• Expert in Microsoft Office, experience with Syndicated data (Circana) preferred.

Nice to have

• MS or MBA preferred
• Experience with Syndicated data (Circana) preferred

Benefits

• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match