Responsibilities

• Serve as a core member of the Dove Men+Care leadership team, leading Brand Managers and partnering cross-functionally to deliver business results.
• Define and drive the long-term growth strategy for Dove Men+Care Deodorants in North America, identifying the highest-impact opportunities across portfolio, innovation, premiumization, communications, and category development.
• Lead Core and Premium platforms across the portfolio, stewarding a long-term vision and building a destination portfolio and innovation roadmap that unlocks sustainable growth.
• Drive business growth through breakthrough innovation and communications, aligned to SASSY principles (Science, Aesthetics, Sensorial, Said by Others, Young Spirited).
• Build and scale premium brand propositions that challenge existing formats and benefits, including innovation and incubation models within male personal care that unlock new consumer growth opportunities.
• Develop community-first engagement strategies that embed the brand in culture, driving fame, relevance, and brand love.
• Lead deep consumer and cultural insight development to fuel innovation, communications, and brand growth initiatives.
• Develop and evolve Brand Experience Territories (BETs), accelerating a more social-first, data-informed marketing model.
• Strengthen team capability across innovation, premiumization, and social-first content development, building a strong external partner ecosystem to deliver exceptional creative standards.
• Develop scalable innovation and brand platforms that establish North America as the lead design market for Dove Men+Care globally.