Associate, B2C Marketing Operations & Strategy

Minneapolis, MN (Remote)

$76K/yr – $114K/yrMid Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the B2C marketing ops backbone, executing predefined campaigns, keeping processes tight, and surfacing blockers to keep campaigns flowing.

  • Campaign Setup & Execution: Follow playbooks to configure campaigns, build audience segments, and QA sends under senior direction.
  • Tool Ops & Troubleshooting: Monitor integrations and flag issues, coordinate with vendors and internal teams.
  • Reporting & Data: Pull standard performance reports with the data team and ensure data hygiene.

Job Description

  • Responsibilities: Campaign Support & Manual Execution: Assist the B2C Marketing team by executing pre-defined campaign setup tasks in our email marketing platform and ad platforms. Follow established playbooks and checklists to configure campaigns, build audience segments, and QA sends under close direction from senior team members.
  • Operational Task Execution: Complete recurring, process-driven tasks across marketing tools (e.g., list uploads, template creation, basic tagging, and campaign scheduling). Follow standard operating procedures set by the Sr Marketing Ops Manager; escalate technical issues or judgment calls upward. Does not include cross-functional alignment with Product or Engineering, or independent decision-making on data flows.
  • Tool Support & Troubleshooting Assistance: Help monitor basic integrations and flag issues in our marketing tech stack for resolution by senior ops or engineering. Assist with routine maintenance tasks under guidance. Manage the day to day working relationship with our vendors when issues may arise and help coordinate with internal teams on action plans.
  • Basic Reporting & Data Pulls: Partner with the data team to pull standard performance reports for Marketing leadership on a scheduled basis as well as ad-hoc campaign reporting. Assist with data hygiene tasks and basic data entry.
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