Responsibilities

• Assists in developing integrated marketing plans that guide product introductions worldwide including market analysis, competitive positioning, advertising, PR, tradeshows, events, website and key activities over the product lifecycle
• Collaborates with global Product Management and global Communications teams to define product positioning and messaging that communicate the value, benefits and unique selling points
• Contributes to the development of marketing and advertising plans in conjunction with Marketing Communications and Sales
• Creates digital assets by generating compelling product screens that demonstrate real-world capabilities of aviation products
• Interfaces with aviation customers, dealers and ambassadors using business-to-business marketing and sales techniques
• Works daily with significant attention to detail to ensure all internal and external product communication is accurate and consistent (including garmin.com, ads, press releases, sales training and packaging)
• Maintains strong product knowledge across all products in the aviation segment
• Works with product management and engineering to help define customer/business requirements early in the product concept stage with specific attention to the marketability of each feature
• Coordinates with the cross-functional teams of Product Management, Engineering, Marketing Communications, IT and other departments for successful and timely launch of aviation products
• Disseminates, communicates and presents product information such as messaging, value propositions, and positioning (product introduction guides) to stakeholders (sales, marketing communications, distributors, channel partners, and product support)

Requirements

• Bachelor's Degree in Marketing, Business or another relevant area of study
• Private Pilot License
• Must possess previous marketing experience in a technical field, or other relevant experience
• Ability to proficiently demonstrate benefits of Garmin aviation products to customers
• Demonstrated ability to utilize the Adobe Creative Suite for basic photo, video and document editing
• Excellent academics (cumulative GPA greater than or equal to 3.0 as a general rule)
• Demonstrates a strong passion for Garmin, including its mission, products, values and success
• Demonstrates proficiency and strong aptitude for aviation technology
• Demonstrates proficient Microsoft Office skills (PowerPoint, Word, Excel)
• Must be self-motivated, with exceptional time management and organizational skills

Preferred

• Basic familiarity with avionics installations

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits