Associate Art Director w/ a Sense of Humor - Marketing

Salt Lake City, UT (Hybrid)

$90K/yr – $100K/yrMid Level6+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and elevate Shinesty’s marketing visuals by leading art direction, refining design systems, and guiding high impact campaigns from concept to delivery for measurable performance.

  • Lead art direction and production art across brand touch points and channels.
  • Define mood boards, direction documents, and templates to speed production while keeping consistency.
  • Collaborate with leadership to evolve guidelines, design systems, and best practices that lift impact and productivity.

Job Description

Responsibilities

  • Lead, oversee, and execute art direction and production art for Shinesty’s marketing channels and brand touch points
  • Actively contribute to the creation of marketing design assets while reviewing and providing feedback to the design team
  • Collaborate with CDs and other C-level execs to evolve marketing brand guidelines, design systems, and best practices that establish clear rules, improve productivity, and most of all improve our performance
  • Craft and refine smart style guides, brand guidelines, ad/email and other templates that provide a usable sandbox for junior production artists to be successful working. These should help artists be more creative within logical constraints and ensure final creatives are better and more consistent over time
  • Hop in and execute on your vision for high-impact campaigns
  • Build and deliver mood boards, creative decks, shot lists, and direction documents that guide photographers, production teams, and graphic designers
  • Stay close to the work at every stage: reviewing, refining, and sending it back when it’s not ready, as well as executing.
  • Art direct photo and video shoots with a clear picture of the final deliverable before you’re ever on set. You know what’s needed to balance brand/entertainment needs against conversion-driven deliverables.
  • Oversee the development of creative and post-production assets, working with designers to ensure the agreed-upon vision is accomplished
  • Work with creatives aligning on production logistics to achieve the set campaign strategy
  • Hold weekly design check-ins
  • Clearly communicate what’s on-brand and what isn’t
  • Directly manage Graphic Designers, Videographer/Photographer, and Creative Production Coordinator
  • Set a high bar and help the people around you clear it
  • Build process where the team needs it
  • Use AI when it makes the work better. Know when it doesn’t.

Requirements

  • 6+ years of experience in an art direction field, at an ad agency and/or other internal brand team
  • A master project manager and communicator
  • An absolute savant in Figma, Adobe Creative Suite, and other relevant tools
  • First and foremost: a storyteller that knows how visuals + copy can be greater than the sum of their parts
  • (Probably) Creatively repressed when it comes to the use of comedy in your current role

Preferred

  • Make us laugh
  • Get the Shinesty brand
  • Can explain why your approach to art direction will make Shinesty better
  • Want to build something original—even if that means failing along the way
  • Have a tenacious attitude for entertaining and know when to champion an idea all the way to launch

Benefits

  • Denver/Boulder, CO (Relocation required) - Relocation budget available.
  • Mixed WFH. 3 days in office (Boulder/Denver), 2 days work from wherever.
  • Medical, dental, and vision insurance
  • Dog-friendly office
  • Flexible PTO, no need to accrue time, take as much as you would like
  • Flexible working hours, just get your stuff done and generate results
  • All the tools and resources you need to be successful in this role
Shinesty logo

Shinesty

4.5 Glassdoor

Shinesty was created for one reason and one reason only: to force the world to take itself less seriously. We create premium, dangerously comfortable clothing and sell it with a laugh. Our mother's aren't always proud but the millions of people we've entertained over the years are. Come on in, water is warm.

Founded in 2014
Boulder, Colorado, USA
80 employees (16 in marketing)
84% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
475.1K
Monthly Google Ads Budget
$25.7K
Traffic Source Mix
Search
22.9%
Direct
62.1%
Referral
4.3%
Social
9.1%
Paid
1.5%

Headcount Trend

Current headcount: ~81

Marketing Team

Marketing Team Size
7 (9% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$7.9M
Last Raise
$2.5M
Series A, 6 years ago

Funding History

  • Jun 2020
    Series A
  • Jul 2019
    Series A • $2.5M
  • May 2017
    Seed • $3.4M