Associate, Activation

Responsibilities

• Support senior team members with day-to-day campaign activities, including media buying, data compilation, reporting, and partnership coordination
• Assist in managing and optimizing digital campaigns across programmatic, search, and social platforms, ensuring alignment to integrated investment strategies and client objectives
• Contribute to the development of reporting, insights, and presentations that demonstrate performance against guaranteed KPIs and highlight optimization opportunities
• Help ensure campaigns adhere to client requirements, organizational standards, and success metrics
• Assist in identifying and mitigating risks to campaign performance while proactively seeking ways to maximize investment outcomes
• Develop a strong understanding of product positioning, terminology, and value propositions to effectively support tailored, bespoke solutions for each client
• Collaborate with cross-functional teams to solve client challenges, deliver actionable insights, and ensure overall client satisfaction
• Stay informed on industry trends and emerging technologies to strengthen campaign recommendations and insight-driven decision making

Requirements

• Bachelor’s degree or equivalent work experience, preferably in advertising, marketing, communications, or a related field
• Foundational knowledge of advertising, marketing, and media principles
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, Word, and Teams

Preferred

• Industry certifications (e.g. Google, Programmatic, Social platforms) are a plus but not required
• Prior client service experience is a plus