Responsibilities

• Reporting to the Head of Marketing, the Associate 1 Brand Manager supports the development and execution of go-to-market marketing campaigns for game launches.
• Responsibilities include assisting with product positioning, competitive research, creative reviews, asset tracking, and marketing budget administration.
• The Associate 1 Brand Manager will collaborate closely with cross-functional internal teams and external partners to support high-quality creative execution and aligned launch activities.
• Essential Functions:
• Assist the marketing team in coordinating day-to-day brand activities and executing marketing strategies for game launches
• Support product positioning and target audience research by gathering competitor insights and audience analytics
• Coordinate the production of marketing assets (key art, trailers, digital/social content) by routing briefs, organizing feedback, and tracking deliverables
• Help track brand marketing budgets, process purchase orders, and maintain accurate spend records for assigned titles
• Prepare materials for external stakeholders and partners, including compiling brand updates, asset submission packages, and post-launch performance reports
• Assist with tracking game development progress, and updating action plans based on project evolution

Requirements

• Bachelor’s degree in a related field
• 0–2 years of experience in marketing, product management, or brand strategy, ideally within games or entertainment
• Ability to collaborate with marketing team, internal cross-functional teams, and external partners to deliver on campaign milestones
• Demonstrated interest in consumer marketing, integrated campaigns, and digital media execution
• Proven organizational abilities to juggle multiple project tracks with sharp attention to detail
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
• Strong written and oral communication and presentation skills