Assoc Manager, Integrated Marketing

Universal City, CA (Hybrid)

$65K/yr – $80K/yrMid Level4+ years expFull time

Posted 21 hrs ago

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Job Summary

Own and drive Integrated Marketing planning across platforms, coordinating cross-functional campaigns, and turning performance insights into strategic actions to launch titles successfully.

  • Lead cross-functional planning and information flow
  • Synthesize data and trends into recommendations
  • Develop decks and presentations to represent IM work

Job Description

Responsibilities

  • Support the development of merchandising strategy and planning for all platforms where programming that Integrated Marketing is responsible for appears
  • Serve as a funnel of information, proactively ascertaining information for all owned titles, gathering all needed marketing elements, understanding the day-to-day production needs, show creative, and where Integrated Marketing fits within the larger campaign planning process
  • Collaborate and ideate with key teams (Title Marketing, Programming, Publicity, Creative, Production, Operations, Sales, Decision Sciences, etc…) to help ensure owned titles launch on time and with success
  • Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making
  • Maintain project timelines, one-sheets, and other shared resources to ensure all relevant stakeholders are aligned and aware of where individual projects stand
  • Contribute to larger title specific campaigns and represent Integrated Marketing in cross-functional meetings
  • Develop decks and other presentations as needed to represent the work that the Integrated Marketing team is responsible for
  • Contribute to driving marketing efforts across entertainment titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of driving consumer engagement and viewership of content

Requirements

  • 4+ years of experience in consumer, entertainment or media marketing
  • Experience in one or more of the following: Platform Merchandising, Media or Promotional Planning, Strategy Development, Campaign Execution/Management
  • Strong organizational, project management and communication skills with a demonstrated ability to manage multiple projects simultaneously
  • Strategic thinker and creative problem solver who is comfortable collaborating and navigating effectively within a matrixed, fast paced and ever-changing organization.
  • Passion for entertainment, streaming and pop culture

Preferred

  • Strong cultural intuition and affinity for Peacock’s diverse and dynamic content slate
  • High ownership mindset with the ability to operate independently and proactively keep leadership informed
  • Confident, driven self-starter, with a dedication to excellence and maintaining a positive work environment
  • Expertise in deck building (PowerPoint, Keynote, etc.) with flawless visual storytelling, strong attention to detail, and the ability to powerfully bring ideas to life
  • Cross-functional thinker who can collaborate with internal teams across every phase of a campaign
  • Bachelor’s degree preferred, master’s degree or MBA a plus.

Benefits

  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
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NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926
New York, New York, USA
48K employees (18,533 in marketing)

Headcount Trend

Current headcount: ~47.6K

Marketing Team

Marketing Team Size
11,965 (25% of company)
Median Career Experience
17 years
Median Tenure
11.5 years
Marketing Roles Posted (Last 30 Days)
11

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