Assoc Manager, Email Marketing

Responsibilities

• Own end-to-end execution of priority email campaigns, including intake, planning, build, QA, deployment, and reporting on campaign priorities, objectives, and overall CRM strategy.
• Independently manage the planning, development, and execution of campaign landing pages, including coordinating creative assets, content, functionality, and QA to ensure alignment with campaign objectives and a seamless user experience.
• Independently manage campaign calendars, timelines, deliverables, and cross-functional approvals, proactively identifying and resolving potential delays.
• Build and deploy segmented, triggered, personalized, and dynamic-content campaigns within the ESP.
• Conduct campaign QA across devices and email clients and troubleshoot rendering, tracking, audience, or deployment issues.
• Collaborate with Creative and Sports Marketing teams on email creative planning, including content strategy, messaging, layout, and calls to action, providing recommendations informed by campaign performance and email best practices.
• Develop and execute A/B and multivariate tests across subject lines, creative, CTAs, content, and audience segmentation, aligned with the testing strategy and priorities established by the Senior CRM Manager.
• Independently analyze campaign and newsletter performance to identify trends, optimization opportunities, and areas for improvement.
• Proactively recommend and implement data-informed adjustments to content, targeting, segmentation, and automation to improve campaign performance.
• Manage the execution and tracking of the email testing roadmap, translating results into actionable insights and best practices that inform broader CRM strategy.

Requirements

• 3-5 years of experience in email marketing, CRM or lifecycle marketing
• Hands-on experience building, QA'ing, deploying, and optimizing campaigns within an enterprise ESP or customer engagement platform; Braze experience preferred.
• Experience with segmentation, personalization, A/B testing, dynamic content, and marketing automation.
• Comfort analyzing customer and audience data to inform segmentation, targeting, personalization, and testing results into actionable recommendations.
• Strong understanding of email creative best practices, including content hierarchy, messaging, CTA strategy, and mobile-first design.

Preferred

• Has high standards for work, excellent organizational and multi-tasking skills, attention to detail
• Ability to effectively take direction and apply learnings to everyday responsibilities
• Highly resourceful. Creative problem solver, with strong oral and written communication skills
• Strong presentation skills; comfortable presenting results to team and leadership
• Works well in a team, fast-paced, and deadline-driven environment. Excellent interpersonal skills and grace under pressure
• Possesses a strong work ethic with a desire to excel and willingness to learn
• Strong knowledge of sports media landscape and passion for sports
• Proven ability to partner effectively with internal partners and external agencies

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.