Responsibilities

• Brand Strategy
• Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
• Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
• Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
• Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
• Conducts field-based market research to generate insights that inform and/or validate brand strategy
• Marketing Initiatives, Campaigns, and Investments
• Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
• Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
• KOL Engagement
• Develops regional business engagement plans to drive brand differentiation
• Manage relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development
• Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights
• Secures KOL participation for congress events and other programs
• Provides detailed reports on KOL engagements to Marketing and Sales leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
• Develops and executes regional insight gathering
• Patient Engagement
• Develop engagement plans to drive brand differentiation
• Responsible for Patient Ambassador and Influencer programs including strategic execution, operations, agency management, contracting, needs assessment and content creation and management, event execution, and additional tasks as needed
• Manage relationships with patients and caregivers, including ongoing engagements, insight and sentiment gathering, and network development
• Identifies and engages with patients and caregivers for potential brand partnerships by utilizing available data sources such as opt-in lists, congress registration lists, and advocacy partnerships and field insights
• Secures patient ambassador participation for events and other programs
• Provides detailed reports on patient and caregiver engagements to commercial leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
• Develops and executes insight gathering