Responsibilities

• Oversee and execute digital marketing campaigns including but not limited to; overarching social media strategy, maintaining campaign timelines, overseeing online advertising campaigns, influencer & seeding campaigns, CRM management, asset management, website updates, and other ongoing initiatives
• Deliver custom and creative digital marketing ideas...ideas will come from knowledge of music culture, key brands, influencers, and out-of-the-box thinking
• Ensure strategies utilize the newest and best social practices, taking into consideration new digital tools in the marketplace
• Implement strategic plans for content on Instagram, TikTok Twitter, Youtube, Facebook & emerging social platforms
• Oversee influencer plans spanning across social platforms as needed per release
• Provide support for scheduling social media posts and plans as needed for artist and label accounts
• Secure artist and partner buy-in and execute across all ideas and activations
• Manage relationships with partners such as TikTok, IG, Triller, Snap, Twitter, Facebook
• Create weekly reports and communicate updates to brief teams on information and ensure goals & results are communicated efficiently
• Maintain a tracking system with key data points including, but not limited to, account growth, engagement percentages, CRM data, and budget tracking