Responsibilities

• Omnichannel Strategy - In partnership with HCP and patient marketing, shape and execute enterprise omnichannel strategy across HCP and patient audiences - Build personalized customer journeys - Optimize digital engagement throughout the customer lifecycle Digital Campaigns - Lead websites, email, CRM, search, paid media, social media, webinars, virtual education, and digital congress activities - Support field force digital engagement tools - Develop innovative digital experiences using emerging technologies - Partner with HCP and Patient Marketing to execute content strategy Marketing Technology - Lead implementation and optimization of marketing technology platforms - Responsible for AI-enabled personalization, generative AI content operations, marketing automation, predictive analytics, next best action, intelligent customer journeys - Partner with IT on CRM, CDP, analytics, marketing automation, consent management, and AI-enabled personalization - Ensure data quality and governance Analytics - Establish digital KPIs and dashboards - Measure customer engagement and channel effectiveness - Conduct A/B testing and campaign optimization - Recommend investment priorities based on ROI Financial & Agency Management - Manage Digital marketing budget within +/- 3% of approved plan. - Lead agency performance management. - Ensure marketing investments generate measurable business outcomes. - Monitor campaign performance and optimize ROI through data-driven decision making.

Requirements

• Bachelor's degree required
• 7+ years pharmaceutical, biotech, or healthcare digital marketing experience
• 5+ years leading omnichannel strategy
• Launch experience required
• Rare disease or neurology experience strongly preferred
• Expertise with CRM, Veeva, Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, CDP platforms, SEO/SEM, and marketing automation
• Experience leading digital agencies and technology vendors
• Strong analytical and customer experience mindset
• Ability to travel approximately 10-15%
• Remote role. Occasional presence (1-2 times/quarter) in the Boston office required for workshops, key strategy meetings, etc.

Preferred

• MBA preferred

Benefits

• competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements).