Assistant Vice President, Marketing & Strategic Communications

Responsibilities

• 1. Provides strategic leadership and oversight for the College’s integrated communications channels, audience engagement, and marketing operations functions. Aligns related strategies, programs, and services with the College’s mission, Strategic Impact Plan and institutional priorities.
• 2. Leads the development, implementation and evaluation of integrated paid, earned, shared and owned media strategies. Establishes audience, channel, sequencing and distribution approaches that strengthen engagement, support enrollment and institutional objectives and protect and advance the College’s reputation.
• 3. Leads assigned Channels & Engagement and Hub teams, including leaders responsible for public relations, digital strategy, social media, advertising and promotion, marketing operations, workflow, insights and performance.
• 4. Oversees the Hub as the central operating and coordination function for Marketing & Strategic Communications. Establishes and continuously improves division wide systems, processes, standards, and operating procedures that support effective intake, prioritization, workflow, resource coordination, project visibility, and accountability.
• 5. Coordinates division-wide planning, prioritization, and performance in partnership with the Senior Director, Content Studio, connecting institutional needs and audience and channel strategies with content planning and production.
• 6. Partners with the Chief Communications Officer to translate institutional priorities into coordinated communications and marketing action. Integrates audience needs, stakeholder context, channel considerations, operational capacity, and performance information into recommendations, plans, and resource decisions.
• 7. Provides strategic guidance to Marketing & Strategic Communications operations during urgent, sensitive or high-visibility situations and supports continuity of operations when the Chief Communications Officer is unavailable. Organizes cross-functional response, anticipates communications and reputational risks, and elevates matters requiring executive or institutional judgment.
• 8. Leads the development of performance measures for communications and marketing initiatives. Integrates qualitative and quantitative information across channels and functions to evaluate effectiveness, identify trends, and inform strategy, prioritization, and resource allocation.
• 9. Oversees regular reporting, assessment, and continuous improvement. Provides data-informed recommendations to the Chief Communications Officer and College leaders to strengthen communications and marketing strategies, processes, and outcomes.
• 10. Builds collaborative relationships with college leaders and partners to understand institutional needs, provide strategic consultation and coordinate effective communications and marketing support. Leads selected cross-functional initiatives and represents Marketing & Strategic Communications on institutional committees and planning groups, as assigned.

Requirements

• Required Minimum Education Master’s Degree from a regionally accredited institution, or any equivalent combination of related education, training, and/or experience which provides the required knowledge, skills, and abilities to perform the essential functions.
• Required Field of Study: Communications, Marketing, Public Relations, Journalism, Business Administration, Organizational Leadership, or a related field.
• Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, communications operations, or a related field, including leadership responsibilities.
• Experience leading multidisciplinary teams and developing, implementing, and evaluating integrated communications or marketing strategies.

Preferred

• Preferred Education & Field of Study
• Preferred Type of Experience
• Experience leading communications, marketing, engagement or related operations in a large, complex or distributed organization.
• Experience overseeing multiple communications channels and functions, developing integrated audience strategies, and coordinating work across creative, digital, public relations, organizational communications, and marketing operations teams.
• Experience designing or leading intake, prioritization, workflow, capacity planning, performance measurement, or continuous improvement systems.
• Experience in higher education, public service, or another mission-driven organization.
• Experience providing senior counsel and coordinating communications operations during urgent, sensitive, or high-visibility situations.
• Relevant professional certification in Communications, Public Relations, Marketing, Project Management, Change Management, or a related discipline.