(Assistant) Trade Marketing Manager, Consumer Products Division

Pennsylvania, USA (Unknown)

Salary Not AvailableMid Level8+ years expFull time

Posted 8 days ago

Job Summary

负责品类管理与跨部门协同,制定年度销售目标、预算与渠道策略,确保在洗护发/染发膏领域实现销售与利润增长。

Job Description

Responsibilities

  • 主要职责: 1. 品类管理: o 按产品生命周期,完成新品上市、TOP SKU 拓分销、老品下市等品类管理职能,确定品类在不同渠道发展策略; o 与销售团队及职能部门紧密合作,完成销售额及生产备货计划的预测; o 侧重品类:洗护发/染发膏
  • 生意计划: o 制定品类年度销售额目标,和预算费用需求,并拆解到季度、月度指标; o 负责制定重点渠道/重点客户生意加强方案,并进行过程中执行指标和销售指标的达成跟踪;
  • 预算分配&控制: o 制定品类预算分配方案,评估PNL & Value-chain, 促进渠道商进销存良性周转和终端消费者动销的同时,优化品类利润; o 评估费用使用情况,对渠道资源分配、销售人员绩效考核提供支持数据;
  • 优秀执行: o 制定品类在渠道内的基础建设方案,包括Assortment分销指引/POG陈列原则/POSM投放原则等,提供执行要求&指引,并持通报执行团队完成情况。
  • 跨部门协同运营: o 快速行动,及时响应,具备良好的跨部门资源整合和沟通能力。

Requirements

  • 工作经验: 8年以上快消(FMCG)或美妆行业经验。
  • 专业能力: 具有深厚的渠道管理、品类管理(Category Management)及通路行销知识,对现代渠道、化妆品店(CS)等有从业经历。
  • 数据敏锐度: 优秀的数据分析能力,能够从复杂的销售数据中提取洞察并转化为业务策略。
  • 教育背景: 市场营销、商业管理或相关专业本科及以上学历。
L'Oréal logo

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995
Clichy, Île-de-France, FRA
91K employees (14,463 in marketing)
83% recommend to a friend
92% CEO approval

Salaries

Trade Marketing median pay in the United States

$102K/yr

Most earn $82K to $125K. Based on 112 salaries, including bonus and equity.

See all L'Oréal salaries

Funding

Total Funding
$8.5B
Last Raise
$2B
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $2B
  • Nov 2025
    Post IPO Debt • $3.5B
  • Oct 2024
    Post IPO Debt • $1.4B

Traffic Signals

Monthly Visitors
1.5M
Traffic Source Mix
Search
44.3%
Direct
36.4%
Referral
9.5%
Social
8.9%
Paid
0.7%

Headcount Trend

Current headcount: ~90.9K

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