Assistant, Public Relations & Events

New York City, NY (On-site)

$50K/yr – $55K/yrEntry Level1+ years expFull time

Posted 20 hrs ago

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Job Summary

Own the end-to-end support for VIP and editorial outreach, sample logistics, event coordination, and media tracking, while collaborating cross-functionally to power PR initiatives.

  • Oversee outreach, sample requests, and event support
  • Maintain media databases and reporting

Job Description

Responsibilities

  • Assist with outreach to VIP, influencer, and editorial contacts under the direction of the PR & Events team.
  • Coordinate sample requests, shipments, returns, and tracking for VIP, influencer, and editorial opportunities.
  • Support VIP fittings and assist during key brand events, including New York Fashion Week, retail activations, ambassador campaigns, and content shoots.
  • Maintain accurate records of VIP placements, editorial features, and earned media coverage.
  • Monitor incoming requests and help coordinate communication with internal partners to ensure timely responses.
  • Assist with maintaining contact lists and updating media databases.
  • Support seasonal and timely pitching initiatives by preparing materials and coordinating sample requests.
  • Assist with showroom appointments, press previews, and editorial meetings, including scheduling and guest list management.
  • Coordinate the distribution of high-resolution imagery, product information, credits, and press materials.
  • Track editorial placements and compile regular coverage reports for internal distribution.

Requirements

  • Bachelor's degree required.
  • Internship or up to 1 year of experience in Public Relations, Marketing, Communications, Fashion, or a related field preferred.
  • Previous internship experience within fashion, luxury, retail, or agency environments is a plus.
  • Excellent organizational skills with strong attention to detail.
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Collaborative, proactive, and eager to learn.
  • Strong interest in fashion, luxury, media, and cultural trends.
  • Comfortable working with Microsoft Office and willing to learn internal platforms, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, Instagram, LinkedIn, and other PR tools.
Lafayette 148 New York logo

Lafayette 148 New York

4.3 Glassdoor

Named after the SoHo address where it was founded, Lafayette 148 New York is a New York-based luxury womenswear brand known for intelligent, understated design, impeccable craftsmanship, luxurious materials, and a modern, New York aesthetic. With its own design studio and production facility, it is rarity in the fashion world: a truly vertically integrated brand. In 1996, Lafayette 148’s founders Deirdre Quinn, Shun Yen Siu and Ida Siu had a singular vision of fashion’s future. They imagined a company that combined concept, design and production all under one roof. A place with a globally minded culture that married its Eastern and Western roots and took an inclusive approach to design, making beautiful, meticulously constructed clothing for accomplishing women everywhere. And Lafayette 148 was born. Today, the company employs more than 300 people in the United States, and 1,000 worldwide. In Fall 2018, Lafayette 148 moved its corporate headquarters to an expansive, sustainably renovated loft space in the Brooklyn Navy Yard, continuing its tradition of innovation in the fashion industry. Globally, customers can explore the world of Lafayette 148 New York at one of thirty-nine freestanding boutiques in the US, Canada and China. Lafayette 148 New York is also available in the world’s most luxurious stores, including Bergdorf Goodman, Neiman Marcus, Nordstrom, Bloomingdales, as well as hundreds of high-end specialty boutiques across North America. Experience the world of Lafayette 148 at lafayette148ny.com.

Founded in 1996
New York, Iowa, USA
380 employees (132 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
172.3K
Monthly Google Ads Budget
$37.4K
Traffic Source Mix
Search
24.6%
Direct
67.2%
Referral
4.1%
Social
3%
Paid
0.8%

Headcount Trend

Current headcount: ~382

Marketing Team

Marketing Team Size
46 (12% of company)
Median Tenure
7.9 years
Marketing Roles Posted (Last 30 Days)
1

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