Assistant, Public Relations & Events

Responsibilities

• Assist with outreach to VIP, influencer, and editorial contacts under the direction of the PR & Events team.
• Coordinate sample requests, shipments, returns, and tracking for VIP, influencer, and editorial opportunities.
• Support VIP fittings and assist during key brand events, including New York Fashion Week, retail activations, ambassador campaigns, and content shoots.
• Maintain accurate records of VIP placements, editorial features, and earned media coverage.
• Monitor incoming requests and help coordinate communication with internal partners to ensure timely responses.
• Assist with maintaining contact lists and updating media databases.
• Support seasonal and timely pitching initiatives by preparing materials and coordinating sample requests.
• Assist with showroom appointments, press previews, and editorial meetings, including scheduling and guest list management.
• Coordinate the distribution of high-resolution imagery, product information, credits, and press materials.
• Track editorial placements and compile regular coverage reports for internal distribution.

Requirements

• Bachelor's degree required.
• Internship or up to 1 year of experience in Public Relations, Marketing, Communications, Fashion, or a related field preferred.
• Previous internship experience within fashion, luxury, retail, or agency environments is a plus.
• Excellent organizational skills with strong attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Collaborative, proactive, and eager to learn.
• Strong interest in fashion, luxury, media, and cultural trends.
• Comfortable working with Microsoft Office and willing to learn internal platforms, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, Instagram, LinkedIn, and other PR tools.