Associate Director, Media Strategy, B2B (Remote)
Monks
USA (Remote)
$100K/yr - $110K/yrAgencyFull-timeSenior level7+ years exp.
23 hrs ago
Assistant Media Planner
Minneapolis, MN (On-site)
$50K/yr – $66K/yrIntern/New GradFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the day to day planning and vendor coordination for a traditional media sprint, turning audience targeting, budget flow, and competitive intel into actionable plans and post-buy analyses.
- Planning & Execution: Define audiences, set budgets, and drive pre/post buy analyses.
- Vendor & Asset Management: Lead vendor communications and manage insertion orders and ad ops traffic.
- Measurement & Optimization: Draft cross team reporting and surface pacing improvements to managers.
Job Description
- Planning & Execution: Assist media planning team in identifying target audiences and developing media strategies/plans.
- Planning & Execution: Update media flowcharts/budgets.
- Planning & Execution: Track competitive media activity.
- Vendor & Communications: Assist with vendor proposal evaluations/vendor communications.
- Media Buying Support: Work with internal buying teams to facilitate media buys/pre- and post-buy media analyses.
- Execution & Ops: Lead insertion order creation in Prisma.
- Traffic & Ad Ops: Lead traffic instruction creation and implementation with ad ops team.
- Optimization & Reporting: Monitor campaign pacing and come to managers with optimization recommendations.
- Measurement & Reporting: Draft reporting presentations with oversight from measurement team and managers.
- Campaign Setup: Create in-platform campaigns to be reviewed by managers.
- Vendor Management: Own vendor communication throughout planning process start to finish.
- Asset & Traffic Management: Work with planners, supervisors, and traffic managers to facilitate asset trafficking, request ad specs, and traffic campaigns.
- Platform Setup: Setting up campaigns in buying platforms such as Meta, Twitter, YouTube, Apple Search Ads, Google Ads, etc.)
- Learning & Trendspotting: Constantly learning from planners and supervisors to gain an understanding of the media landscape, while bringing his/her/their own thinking and ideas to the process.
- Industry Trends: Follow industry and culture trades to spot trends that can be shared out with team
Fallon
On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.For the work: http://www.fallon.com/
Traffic Signals
Monthly Visitors
5.8K
Traffic Source Mix
Search
25.6%
Direct
57%
Referral
7.2%
Social
9%
Paid
1%
Headcount Trend
Current headcount: ~327
Marketing Team
Marketing Team Size
51 (16% of company)
