Responsibilities

• Develop and support marketing communications that increase John Hancock Vitality awareness, understanding, adoption and engagement among members.
• Maintain day-to-day member marketing communications
• Manage the development of marketing materials including emails, landing pages, one-pagers, presentation content, talking points, FAQs, toolkits and other campaign assets.
• Use data, insights and performance reporting to evaluate campaign effectiveness, identify optimization opportunities and connect marketing activity to member engagement metrics and business outcomes.
• Execute on launch strategies for new or evolving Vitality features, partner benefits, and member experiences.
• Maintain a portfolio of marketing materials to ensure consistent branding, audience-alignment and compliance with legal, and regulatory requirements.
• Proactively manage campaign timelines, stakeholder reviews, approvals and day-to-day project execution with a strong focus on quality and accountability.
• Bring curiosity, creativity, agility, and a test-and-learn mindset to improve how John Hancock communicates the value of Vitality to our members.

Requirements

• 2 to 3 years of marketing experience, ideally in life insurance, financial services, health, wellness, loyalty, customer engagement or a related industry.
• Bachelor’s degree in marketing, communications, business or a related field is an asset
• Experience developing and executing campaigns for customer marketing, lifecycle marketing, and/or retention marketing.
• Strong writing and messaging skills, with the ability to simplify complex topics and tailor communications by audience.
• Experience using marketing automation and communications platforms, such as Marketo, to build communications, execute email sends, and optimize email campaigns.
• Comfort working with data and analytics partners to measure campaign performance, identify insights and recommend improvements.
• Strong communication management skills, including the ability to manage timelines, approvals, priorities and details across multiple initiatives.
• Naturally curious, creative and proactive, with an eagerness to test, learn and optimize.
• Quick thinker and decisive problem solver who remains composed when priorities shift or challenges arise.
• Strong sense of ownership, accountability and follow-through.

Benefits

• Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.