Assistant Marketing Manager, Loyalty Programs

Richmond, VA (Hybrid)

$81K/yr – $119K/yrMid Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own loyalty strategy execution and cross-channel program optimization by collaborating with cross-functional teams to design, launch, and refine rewards initiatives, while translating marketing strategies into actionable requirements and experiences.

  • Develop and execute loyalty roadmaps aligned with brand objectives
  • Coordinate omnichannel campaigns across web, email, SMS, and more
  • Evaluate program performance and drive continuous improvements

Job Description

Responsibilities

  • Support loyalty strategy and roadmap development: Collaborate with cross-functional teams to help develop and execute rewards program roadmaps that align with brand objectives, consumer needs, and enterprise priorities.
  • Contribute to digital experience development: Support loyalty experiences by helping translate marketing strategies into business requirements, customer journeys, technical inputs, and go-to-market plans.
  • Coordinate omnichannel engagement initiatives: Partner with brand, channel, creative, analytics, technology, and vendor teams to deliver integrated loyalty campaigns across web, email, SMS, social media, direct mail, and other consumer touchpoints.
  • Develop marketing plans and project requirements: Assist in creating creative briefs, content strategies, channel plans, testing approaches, incentive recommendations, and measurement requirements to support program success.
  • Support customer experience delivery: Help ensure consistent and engaging experiences across loyalty websites, landing pages, communications, catalogs, fulfillment programs, and rewards activations.
  • Coordinate rewards and fulfillment activities: Work with vendors and internal stakeholders to support incentive programs, catalog management, redemption tracking, inventory considerations, invoicing, and budget processes.
  • Monitor and evaluate program performance: Review engagement metrics, redemption trends, campaign performance, and consumer behaviors to identify opportunities for improvement and ongoing optimization.
  • Help improve processes and scalability: Support efforts to identify efficiencies across systems, channels, vendors, and workflows that enhance customer experience quality and operational effectiveness.
  • Foster stakeholder alignment: Maintain clear communication regarding project progress, launch readiness, milestones, dependencies, and post-launch learnings.
  • Apply insights to future enhancements: Use consumer feedback, performance data, and testing results to help inform recommendations and support continuous improvement.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, Digital Strategy, or a related field required.
  • 3+ years of experience supporting marketing programs, digital customer experiences, loyalty programs, rewards platforms, or related consumer engagement initiatives.
  • Experience developing creative briefs, marketing requirements, campaign plans, content strategies, and cross-channel activation plans.
  • Knowledge of digital marketing channels including websites, landing pages, email, and SMS, with an understanding of how channels work together to create connected customer experiences.
  • Strong organizational and project management skills, including experience managing timelines, stakeholder inputs, testing activities, and launch execution.
  • Ability to build effective working relationships and collaborate across a highly matrixed organization.
  • Experience using consumer insights, analytics, and measurement frameworks to support optimization and continuous improvement efforts.
  • Strong written, verbal, and presentation communication skills.

Preferred

  • Experience supporting loyalty, rewards, incentive, promotional, or catalog-based programs.
  • Experience working with agencies, vendors, fulfillment partners, or technology delivery teams.
  • Familiarity with product ownership practices, Agile methodologies, requirements gathering, user acceptance testing, and release planning.
  • Experience supporting multiple brands, customer segments, or business units with varying consumer experience objectives.
  • Exposure to budget management, vendor invoicing, inventory management, incentive forecasting, or redemption monitoring.
  • Interest in understanding consumer behavior and creating customer-focused experiences that support engagement and loyalty.

Benefits

  • Work where life works for you — with flexible and remote options that fit your world, not the other way around.
  • Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
  • A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
  • Get recognized for your work – annual merit increases and performance bonus
  • A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
  • Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
  • Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
  • Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
  • Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
  • A culture that gives back — paid volunteer days and a shared commitment to making a difference
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Altria

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Altria has a leading portfolio of tobacco products for U.S. tobacco consumers age 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. We are Moving Beyond SmokingTM, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, our businesses and society. Our wholly owned subsidiaries include leading manufacturers of both combustible and smoke-free products. In combustibles, we own Philip Morris USA, the most profitable U.S. cigarette manufacturer, and John Middleton, a leading U.S. cigar manufacturer. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the leading global moist smokeless tobacco manufacturer, Helix Innovations, a leading manufacturer of oral nicotine pouches and NJOY, currently the only e-vapor manufacturer to receive market authorizations from the Food and Drug Administration for a pod-based e-vapor product.Additionally, we have a majority-owned joint venture, Horizon Innovations LLC, for the U.S. marketing and commercialization of heated tobacco stick products.Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer, and Cronos Group Inc., a leading Canadian cannabinoid company. The brand portfolios of our tobacco operating companies include Marlboro®, Black & Mild®, Copenhagen®, Skoal®, on!® and NJOY®. Trademarks and service marks related to Altria referenced on this channel are the property of Altria or its subsidiaries or are used with permission.

Founded in 1919
Richmond, Virginia, USA
4.7K employees (241 in marketing)
78% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
72.9K
Traffic Source Mix
Search
40.9%
Direct
46.8%
Referral
9.5%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~4.7K

Marketing Team

Marketing Team Size
204 (4% of company)
Median Career Experience
11 years
Median Tenure
10.3 years
Marketing Roles Posted (Last 30 Days)
1

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