Responsibilities

• Strategic Campaign Development: Lead and assist with the planning and execution of marketing campaigns across digital, retail, PR, and social channels to support key launches and seasonal priorities
• Process Management: Partner with the Director of Marketing to build and maintain marketing calendars, keeping campaigns and approvals on track and moving efficiently.
• Brand Management: Partner with licensors and internal teams to ensure brand consistency, creative alignment, and innovation across all marketing touchpoints.
• Bring brand storytelling to life through product, translating creative direction into compelling campaign execution
• Licensing & Marketing Approvals: Support the approval process for licensed brand marketing materials, ensuring alignment with licensor guidelines and internal standards.
• Social Media Strategy & Execution: Develop and manage social content calendars, influencer collaborations, and brand storytelling initiatives that drive engagement and growth.
• Asset Production: Collaborate with design and content teams to ideate, brief, and produce high-quality marketing assets, including photo and video shoots.
• Public Relations & Influencer Partnerships: Support and help oversee PR strategy, press outreach, gifting programs, and event activations to generate buzz and earned media.
• Partner Management: Assist in managing relationships with external partners, agencies, and vendors supporting marketing initiatives.
• Retail & Digital Marketing : Drive marketing initiatives for retail partners and eCommerce, including product page storytelling, retail displays, and digital campaigns.

Requirements

• 4+ years of marketing experience, with a track record of leading campaigns from start to finish
• Strong marketing strategy skills, with the ability to translate brand storytelling into cohesive campaigns
• Experience managing or mentoring direct reports
• Strong organizational skills and the ability to manage multiple priorities and processes at once
• Strategic, long-term planning mindset with the ability to build roadmaps, not just execute short-term tasks
• Excellent presentation skills and comfort presenting ideas to leadership and cross-functional teams
• Demonstrated initiative — a self-starter who identifies opportunities without waiting for direction
• Strong creative eye and instinct for brand aesthetics
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred

Preferred

• Experience at a fashion, footwear, or other creative/lifestyle brand
• Experience with licensed brands, licensor approvals, or multi-brand portfolios
• Experience managing press or communications strategy
• Experience managing agencies or external partners
• Data-driven mindset with experience using insights to guide strategy

Benefits

• Medical, Dental, Vision, 401k plan & access to employee recognition programs.
• Paid vacation, holidays, Eternal Summer Fridays, birthdays off & more!
• Friendly, fun, creative & collaborative work environment.
• Ground Up International is an equal opportunity employer.