Assistant Manager, Social Listening & Analytics

New York City, NY (Hybrid)

$80K/yr – $100K/yrManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own social analytics for a multi-brand beauty portfolio, translating performance, sentiment, and trend data into actionable cross-team guidance while spotting hot conversations and staying ahead of platform shifts.

  • Ownership: Partner with the Integrated Marketing team and other departments to shape social analytics and distribution plans
  • Analytics: Monitor brand performance across platforms and deliver insights on content, campaigns, and listening signals
  • Trends & sentiment: Flag emerging conversations and opportunities to energize content with tomorrow's consumer entertainment trends

Job Description

Responsibilities

  • Reports into the Director of Social Analytics, working closely with the larger Integrated Marketing team and cross-departmental marketing teams
  • Analytics & Reporting: Monitor performance of key Revlon Brands on social media platforms, delivering actionable insights across owned content, campaign performance and social listening
  • Sentiment Tracking and Trendspotting: Flag trending or hot button conversations with appropriate teams (ex. customer service, legal, global and local brand marketing, e-commerce, etc.) when necessary and sharing insight around what may be driving these conversations
  • Trend Monitoring: Demonstrate a strong grasp of emerging platform trends, tools, and competitor strategies, offering top-tier recommendations to ensure the brand remains at the forefront on social
  • A strong ability and know how to stay on top of the latest social trends that can leverage for social content
  • Be perpetually online: You always know the latest trending format, audio, or meme that dominate conversation
  • Stay abreast of emerging consumer entertainment trends in order to illuminate opportunities for our programming to stay fresh and relevant with tomorrow’s consumers.
  • Contribute to long-term strategic distribution projects, providing insight and structure to inform account-level and channel-level strategies.

Requirements

  • Bachelor's Degree
  • 3+ years of practical, relevant experience in social media analytics or measurement role either in -house or at an agency
  • Proficiency in social listening tools such as Brandwatch, Hootsuite, Talkwalker, etc
  • Well versed in query writing/Boolean
  • Knowledge of how to identify trends via keywords or hashtags
  • 1 year of experience in Influencer tracking tools like Traackr or CreatorIQ
  • Proven experience to translate insights from data into actionable insights
  • Must be able to both drive strategy and execute with speed and high quality
  • Experience in personal care or beauty preferred
  • Experience working across multiple brands at the same time
  • Knowledge of social media best practices

    Benefits

    • medical, dental, and vision benefits
    • company-paid basic life insurance policy
    • company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled)
    • long-term disability
    • supplemental life insurances
    • flexible spending accounts
    • critical illness insurance
    • group legal
    • identity theft protection
    • 401k Retirement Savings Plan
    • 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year