Assistant Manager, Retention Marketing Beyond Yoga

Responsibilities

• RCS/SMS Channel Ownership & Lifecycle Marketing – Oversee the daily management and growth of Beyond Yoga's RCS/SMS program, including channel strategy, campaign planning, execution, testing, optimization, and performance.
• Build, QA, schedule, and deploy SMS campaigns and automated lifecycle journeys in Klaviyo, ensuring accurate execution and understanding of priorities.
• Improve subscriber growth through acquisition plans, including website forms, pop-ups, preference centers, lead capture experiences, and promotional campaigns.
• Manage the RCS/SMS calendar and partner with merchandising, ecommerce, and marketing teams to align campaigns with product launches, inventory availability, promotional events, and customer lifecycle moments.
• Develop a testing roadmap across segmentation, personalization, messaging, timing, offers, and customer journeys, using insights to improve engagement, retention, and revenue.
• Monitor subscriber health, deliverability, consent compliance, and overall program performance, identifying opportunities to improve customer experience and channel effectiveness.
• Support email marketing projects, including campaign setup, QA, deployment, testing, lifecycle journeys, and creative reviews.
• Analytics & Optimization – Build recurring SMS reporting and contribute to broader retention reporting across email, lifecycle, loyalty, and mobile programs.
• Analyze campaign, audience, creative, and customer performance to identify applicable insights, testing opportunities, and channel optimizations.
• Use GA4, Looker Studio, Klaviyo, Shopify, Excel, and other reporting tools to evaluate customer behavior and marketing performance.

Requirements

• Bachelor's degree or equivalent relevant work experience.
• 4+ years of experience in retention, lifecycle, CRM, email, SMS, mobile, ecommerce marketing, or related digital marketing roles.
• Experience building or managing an SMS, mobile, lifecycle, CRM, or retention marketing program.
• Experience using Klaviyo or a similar email/SMS marketing platform, with interest in latest channels such as RCS.
• Experience with lifecycle marketing, retention strategy, segmentation, personalization, automation, customer journeys, and customer engagement.
• Ability to interpret campaign, channel, and customer data and turn insights into applicable recommendations.
• Experience with GA4, Looker Studio, Klaviyo reporting, Shopify analytics, Excel or Google Sheets, or similar analytics and dashboarding tools.
• Experience building, QAing, testing, deploying, analyzing, and optimizing email, SMS, mobile, and lifecycle campaigns.
• Prioritize competing needs, and recommend solutions with limited daily direction.
• Ability to understand how campaign decisions impact customer experience, revenue, engagement, retention, inventory, and brand trust.

Benefits

• Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.