Responsibilities

• Own day-to-day project management of end-to-end product launches — from concept kick-off to in-market activation — in partnership with Product Development, Creative, Sales, and Operations.
• Develop and maintain product marketing documents including briefs, timelines, GTM calendars, pitch decks, and asset trackers.
• Write clear, compelling creative briefs for packaging, componentry, and copy that translates product benefits into consumer language.
• Lead competitive audits of product features, pricing, and claims to identify category trends and white space opportunities.
• Collaborate with cross-functional teams on GTM asset, ensuring content is aligned with product strategy and retail priorities.
• Conduct post-launch reviews including sales performance, retailer feedback, and consumer sentiment, synthesizing findings to help inform future planning.
• Act as the internal product expert, bringing category and positioning insights into cross-functional discussions and strategy.
• Track progress against key launch milestones and ensure all stakeholders are informed at each stage.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3+ years in product marketing, brand management, or category management — ideally in beauty, CPG, or adjacent consumer verticals.
• Strong understanding of the go-to-market process, from concept to shelf.
• Ability to distill competitive research and consumer insights into clear product recommendations.
• Highly organized, with a demonstrated ability to manage cross-functional timelines, project briefs, and multiple workstreams.
• Strong analytical skills: understanding of sales forecasting concepts and basic P&L structure is a plus.
• Excellent written and verbal communication skills.
• Strong proficiency in Microsoft Office (Excel, PowerPoint, Word) and project management tools (e.g., Monday.com, Asana) required.
• Passion for the beauty industry and Milani’s mission of inclusivity and accessibility.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k w/ Company Match)
• Life Insurance (Basic, Voluntary & AD&D)
• Generous Vacation Time Policy
• Family Leave
• Short Term & Long-Term Disability
• Flexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on site in Milani’s Culver City Office)
• Dog-Friendly HQ