Assistant Manager, Marketing Engagement

Responsibilities

• Lead day-to-day management of the brand's organic social media channels, including content planning, publishing, community engagement, and performance optimization.
• Create and execute social media programs that increase audience engagement, grow brand awareness, and strengthen relationships with consumers, creators, and brand advocates.
• Support the development and execution of integrated marketing campaigns, product launches, and brand initiatives across digital and social channels.
• Assist with artist, creator, influencer, and user-generated content programs, including identifying partners, coordinating content opportunities, and measuring campaign effectiveness.
• Monitor social conversations, audience feedback, and cultural trends to identify opportunities for engagement, content creation, and brand growth.
• Analyze social, campaign, and community performance against key performance indicators and provide actionable recommendations to improve results.
• Collaborate closely with cross-functional teams to ensure marketing content and campaigns are executed consistently and aligned with business objectives.
• Stay current on emerging platforms, digital marketing trends, and best practices to continuously enhance audience engagement and brand relevance.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
• 3-5 years of experience in social media marketing, community management, influencer marketing, digital marketing, or related field.
• Experience managing organic social media channels for a brand or organization.
• Strong understanding of major social platforms including Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging channels.
• Experience working with creators, influencers, ambassadors, or content partners.
• Strong analytical skills with experience interpreting performance metrics and audience insights.
• Excellent written and verbal communication skills.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred

• Experience with social media management and reporting platforms such as Hootsuite, Sprout Social, or similar tools.
• Familiarity with influencer marketing platforms and creator relationship management.
• Experience supporting integrated marketing campaigns across multiple channels.
• Passion for music, entertainment, sports, lifestyle, or enthusiast-driven brands.