Responsibilities

• Develop, manage, and optimize paid media campaigns across Facebook, Instagram, LinkedIn, TikTok, and Pinterest to enhance brand visibility and drive conversions.
• Manage Google Ads campaigns (PMax, Display, Search) with different bid strategies to minimize CPA while maximizing performance and return on investment.
• Develop and execute website SEO and AIO (AI Optimization) strategies using Google Search Console and Google Analytics to improve organic visibility, search performance, and AI-driven discovery across search platforms.
• Develop and implement email marketing campaigns using Mailchimp, including automation flows and segmentation strategies to grow and maintain an engaged subscriber base.
• Conduct A/B testing on creatives, ad copies, landing pages, and bidding strategies to improve conversion rates and campaign effectiveness.
• Leverage full-funnel marketing approaches to optimize audience targeting and engagement.
• Monitor, analyze, and report on campaign performance to optimize ROI and provide actionable insights to stakeholders.
• Stay updated with industry trends and emerging digital marketing technologies to ensure strategies remain competitive and effective.
• Work cross-functionally with internal teams and external partners to align media strategies with business goals while meeting Key Performance Indicators (KPIs) and Key Result Areas (KRAs).