Responsibilities

• Support the development of inspiring marketing briefs by gathering inputs from Cultural observations, desk research, Consumer Insights, and Product teams to achieve business goals with cultural strategies.
• Keep a pulse on cultural and industry trends, actively bringing fresh storytelling ideas, competitive teardowns, and innovative content formats to team brainstorms.
• Co-create high visibility strategy documents, assisting the Director of Brand Marketing and Culture craft insight-filled decks and proposals for senior leadership across the Brand.
• Maintain and update the omni-channel marketing calendar, ensuring cross-functional partners have real-time visibility into cultural strategies and plans.
• Coordinate the day-to-day marketing initiative pipeline, managing asset checklists, product sample tracking, and coordinating milestones from creative reviews to final approvals.
• Build strong working relationships with cross-functional peers in Project Management, Creative, PR, and Social Media to ensure seamless communication.
• Keep GTM tracking tools up to date, collaborate with Project Management to flag potential delays early, and draft project structures for smaller brand initiatives.
• Manage daily communications and asset delivery for merchants, regional markets, and external partners to ensure cohesive execution across channels.
• Assist in executing nimble, in-season adjustments, routing updated assets and communications when business priorities shift.
• Provide direct operational and execution support to the Director of Brand Marketing and Culture on high-visibility marketing initiatives and large-scale campaigns

Requirements

• 2-3 years of experience in consumer marketing, experiential or social content marketing
• Strong collaboration abilities; works well as part of a team
• Good organization and communication (verbal/presentation/written) skills with high attention to detail; proficient in deck/presentation creation
• Culturally curious, with an ability to identify and surface trends relevant to Gap’s strategy
• Ability to adapt quickly to support a fast-paced, evolving environment
• Gracefully juggle multiple, competing, high priority projects
• Self-starter with curiosity and eagerness to test and learn
• High energy level and ability to thrive in a fast-paced environment

Preferred

• Experience in culture/brand marketing or growth marketing is a plus.
• Experience coordinating cross-functional marketing initiatives and GTM strategies.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.